E.l.f. cuts guidance after 'soft' January, citing TikTok ban saga and LA wildfires as headwinds

1. E.l.f. Beauty cuts full-year guidance after 36% profit drop. 2. Shares fell 18% after earnings and revenue missed expectations. 3. Expectations for adjusted earnings per share have decreased significantly. 4. CEO cites overall beauty category slowdown and weaker product launches. 5. E.l.f. still outpacing overall beauty growth, focusing on international expansion.