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EA SPORTS™ NHL® 26 Elevates Authenticity With NHL EDGE Partnership and ICE-Q 2.0 Integration

1. EA partners with NHL to enhance authenticity in NHL 26. 2. New analytics feature promises improved gameplay and player engagement.

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Why Bullish?

Integrating NHL EDGE data enhances game realism, likely boosting sales. Similar past partnerships have increased user engagement and revenues.

How important is it?

The partnership taps into sports analytics, boosting EA's competitive edge in gaming market.

Why Short Term?

Benefits will be seen immediately with the game's launch, influencing EA's sales performance.

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ATVITTWO
REDWOOD CITY, Calif.--(BUSINESS WIRE)-- #NHL26--Electronic Arts Inc. (NASDAQ: EA) today announced a groundbreaking new partnership with the National Hockey League to integrate official NHL EDGE data directly into EA SPORTS™ NHL® 26, marking a new era for authenticity in sports gaming and entertainment. This collaboration brings the same advanced analytics used by NHL teams into the hands of players and fans, powering the all-new ICE-Q 2.0 gameplay system for the most realistic hockey gameplay ever. For.

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