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eBay Launches Auction of Pre-Loved Fashion and Custom Porsche Ahead of Miami Race Weekend

1. eBay launches an exclusive auction for luxury fashion and a Porsche 911. 2. The auction features items curated by Winnie Harlow, blending fashion and motorsport. 3. Bidding opens until May 12, with proceeds benefiting a charity. 4. Unique items sourced through eBay spotlight its marketplace for rare finds. 5. Event coincides with Miami's race weekend, enhancing brand visibility.

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Why Bullish?

The auction highlights eBay's unique marketplace and charitable connections. Past similar events often led to increased user engagement and sales growth.

How important is it?

The launch of the auction aligns eBay with lifestyle and automotive trends, likely attracting new customers and boosting brand presence.

Why Short Term?

The immediate effect will be observed during the auction timeframe and Miami race weekend, but lasting impact is uncertain post-event.

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The auction celebrates the marketplace's coveted cross-category assortment, offering race-ready style and a custom 1993 Porsche 911 to enthusiasts at the intersection of fashion and car culture, /PRNewswire/ -- Today, eBay announces an exclusive auction featuring a selection of pre-loved luxury fashion and a customized 1993 Porsche 911 Carrera 4 Cabriolet, timed to Miami's race weekend. Curated in collaboration with model and motorsport enthusiast Winnie Harlow, the auction spotlights the connection between fashion, motorsport culture, and eBay's marketplace for rare and one-of-a-kind finds. Bidding is open now through May 12 at ebay.com/guaranteedfitdrop. Today, eBay announces an exclusive auction featuring a selection of pre-loved luxury fashion and a customized 1993 Porsche 911 Carrera 4 Cabriolet, timed to Miami’s race weekend. The auction’s automotive centerpiece is a low-mileage, four-wheel-drive 1993 Porsche 911 Carrera 4 Cabriolet, with all parts, upgrades, and accessories sourced through eBay. Pre-loved fashion items include coveted pieces like a vintage Moschino leather vest, Celine wedge knee-high boots and a blue Gucci Jackie bag selected by Harlow and eBay’s Resident Stylist Brie Welch. The custom-built 1993 Porsche 911 Carrera 4 Cabriolet features Corbeau Sport Seats, a Momo Monte Carlo steering wheel, a Fabspeed Maxflo exhaust, and other enhancements sourced from eBay, blending classic Miami styling with modern performance. Curated in collaboration with model and motorsport enthusiast Winnie Harlow, the auction spotlights the connection between fashion, motorsport culture, and eBay’s marketplace for rare and one-of-a-kind finds. Bidding is open now through May 12 at ebay.com/guaranteedfitdrop. Pre-loved fashion items include coveted pieces like a vintage Moschino leather vest, Celine wedge knee-high boots and a blue Gucci Jackie bag selected by Harlow and eBay's Resident Stylist Brie Welch. The auction's automotive centerpiece is a low-mileage, four-wheel-drive 1993 Porsche 911 Carrera 4 Cabriolet, with all parts, upgrades, and accessories sourced through eBay. The custom build features Corbeau Sport Seats, a Momo Monte Carlo steering wheel, a Fabspeed Maxflo exhaust, and other enhancements, blending classic Miami styling with modern performance. "Style and speed are a huge part of my life, and eBay is the ultimate destination where those passions come together," said Winnie Harlow. "Each item in this auction represents individuality, performance, and self-expression — whether on the track or in your personal style."During Miami race weekend, attendees can also visit the eBay "Guaranteed Fit Stop," a pit stop-inspired interactive installation located on the promenade. Guests can experience luxury fashion and automotive finds, all available on eBay.Bids start at $0.57, a nod to the number of laps required to complete Sunday's race. All proceeds from the online auction will benefit Vitiligo Support International. For more information, follow @ebay on Instagram and TikTok.About eBayeBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world's largest and most vibrant marketplaces for discovering great value and unique selection. In 2024, eBay enabled $75 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.About eBay for CharityeBay for Charity enables members of the eBay community to connect with and support their favorite charities when they buy or sell in the U.S. and abroad. Sellers can donate up to 100 percent of the proceeds to a charity of their choice, while buyers can add a donation to their purchase during checkout. To date, more than $1.3 billion has been raised for charity around the world by the eBay community.SOURCE eBay Inc. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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