1. ECD supports young Victor's ‘Little Blue Truck’ Land Rover project. 2. Victor funds his vehicle build through merchandise sales. 3. ECD’s contribution enhances community engagement and restores nostalgic values.
FAQ
Why Bullish?
ECD's involvement in community projects can boost brand loyalty and customer engagement, similar to past endeavors that have increased community visibility and led to higher sales.
How important is it?
The article highlights ECD’s community engagement, showcasing its brand values that could resonate positively with customers and investors.
Why Long Term?
Victor’s project and ECD's support cultivate long-term brand loyalty that may attract customers interested in bespoke automotive restoration.
ECD Automotive Design Supports Young Victor in His “Little Blue Truck Project”
KISSIMMEE, Fla., Dec. 10, 2025 (GLOBE NEWSWIRE) -- ECD Automotive Design, a public company trading under the symbol ECDA on the Nasdaq, has announced its collaboration with young enthusiast Victor in the exciting transformation of his vintage Series Land Rover into a fully outfitted overland vehicle. This initiative is part of the “Little Blue Truck Project,” aiming to inspire moments of joy during the holiday season.
Inspiration Behind the Project
In September 2025, ECD’s Marketing Manager, Dia Stewart, discovered Victor's inspiring story while browsing social media. Moved by Victor's dedication to his project, she reached out to his father, Norman, to invite them to visit the Rover Dome.
“This is solely about his journey,” said Dia Stewart. “It’s astounding that in today’s digital world, this young man has dedicated the time, effort, and drive to rebuilding this classic vehicle. It’s nostalgic and reminds me of when ECD first started out.”
The Vision of the “Little Blue Truck”
The vehicle at the center of this initiative, a 1963 Land Rover Series 2A referred to as “The Little Blue Truck,” symbolizes more than just transportation. As described by Genesis Overland, the project encapsulates “A boy. An old Land Rover. A dream of adventure.” Victor’s goal is to complete the restoration in two years, enabling his family to embark on a 2,100-mile trip, with approximately 70% of the journey off-road.
Funding the Dream
Remarkably, Victor is financing the project primarily on his own. Too young for a traditional job, he is raising funds through the sale of merchandise designed in collaboration with his art teacher. This includes apparel, T-shirts, and stickers, with all proceeds contributing directly to his vehicle build.
Victor’s Character Shines Bright
Victor's journey is not just about vehicles; it also highlights his character. He has proven to be empathetic and kind, befriending a new classmate who struggled with English, even learning Spanish to help her feel included. Such actions showcase the maturity of this remarkable young individual.
ECD's Hands-On Support
In support of Victor’s journey, ECD surprised him with a commitment to paint his Series build in his dream color, likely blue, to give it the polished finish he envisions. Additionally, ECD has contributed over $500 towards essential parts for the build, ensuring all items meet their high quality standards.
As the project progresses, ECD plans to bolster their support by encouraging vendors to contribute parts, sharing updates on social media, and documenting Victor's transformation journey at the Rover Dome.
Words from ECD Leadership
“We believe in celebrating genuine passion, hard-working craftsmanship, and the spirit of adventure,” expressed Scott Wallace, CEO and Co-Founder of ECD. “Victor’s story embodies everything we stand for at ECD, and we are honored to help bring ‘The Little Blue Truck’ to life.”
About the “Little Blue Truck Project”
The “Little Blue Truck Project,” launched by Genesis Overland, represents a tribute to youth and determination. The aim is to fully rebuild the vintage Land Rover and subsequently embark on a cross-country trip as a family. Funds are gathered through merchandise sales, further emphasizing community support and the power of youthful ambition.
About ECD Automotive Design
Founded in 2013 and trading under ECDA, ECD Automotive Design specializes in creating bespoke luxury vehicles that merge classic aesthetics with modern performance. Their extensive portfolio includes iconic models such as the Land Rover Series, Range Rover Classic, and Jaguar E-Type, each painstakingly crafted by expert technicians over 2,200 hours. ECD's headquarters are located in Kissimmee, Florida, where a dedicated team operates from a vast facility.