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Edward Jones Launches Service for Investors With $10 Million And Up - MarketWatch

1. Edward Jones launches private client service for wealthy investors. 2. Minimum investment for new service is $10 million in assets. 3. Competes directly with giants like Morgan Stanley and UBS. 4. Company adjusts model to enhance services for high-net-worth clients. 5. No specific fees disclosed; pricing expected to be competitive.

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FAQ

Why Bearish?

Edward Jones may capture market share from MS's high-net-worth clientele, dampening MS's pricing power.

How important is it?

The expansion of Edward Jones into high-net-worth segments could disrupt wealth management market dynamics.

Why Long Term?

The launch will attract affluent clients gradually, impacting MS's growth potential over time.

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