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El Pollo Loco Celebrates National Burrito Day with a 3-Day Burrito Block Party

1. El Pollo Loco announces a three-day Burrito Block Party starting April 2. 2. Exclusive burrito deals for Loco Rewards members encourage customer loyalty. 3. Social media promotions aim to enhance brand visibility and engagement. 4. Special giveaways and discounts are designed to boost sales and customer interaction. 5. El Pollo Loco recently recognized as a top healthy dining option.

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FAQ

Why Bullish?

The celebration and promotions are likely to increase customer traffic and sales, reminiscent of past successful events that led to sales spikes for restaurant chains.

How important is it?

The article highlights a significant sales promotion that could translate to immediate consumer interest and profit, impacting LOCO's market performance positively.

Why Short Term?

The impact is likely limited to the promotional period; historical examples suggest a quick sales boost during such events.

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COSTA MESA, Calif., March 27, 2025 (GLOBE NEWSWIRE) -- El Pollo Loco, the nation’s leading fire-grilled chicken restaurant, is turning National Burrito Day into a three-day celebration with the return of its Burrito Block Party! From April 2 to April 4, Loco Rewards members can enjoy unbeatable burrito deals and exciting giveaways — because one day simply isn’t enough to celebrate El Pollo Loco’s beloved Fire-Grilled Chicken burritos. BURRITO BLOCK PARTY DETAILS April 2 – Social Code DropOn April 2, El Pollo Loco will share exclusive promo codes on its Instagram Stories, giving Loco Rewards members a chance to win big by being the first members to redeem the codes in the Loco Rewards app: Free Burrito for the first 100 members to redeem50% off Burritos for the next 300 members to redeem20% off Burritos for the following 2,000 members to redeem15% off Burritos for the next 10,000 members to redeem Promo codes are available exclusively through El Pollo Loco’s Instagram Stories. You must be a Loco Rewards member to redeem the code in the app. Valid April 2, 2025, only. April 3 – Buy One, Get One Free Fire-Grilled Chicken BurritosOn April 3, Loco Rewards members can enjoy a buy one, get one free deal on select Fire-Grilled Chicken Burritos: Chipotle Guacamole Chicken BurritoGuacamole Chicken BurritoQueso Guacamole Chicken Burrito. This offer is exclusively for Loco Rewards members and can be redeemed in-store, via the app, and online for à la carte burritos. Valid April 3, 2025, only. Offer not valid on BRC or Classic Chicken Burritos. April 4 – Loco Friday Drop + GiveawayTo wrap up the celebration, El Pollo Loco is offering: $0 Delivery on all orders placed through the Loco Rewards app or at elpolloloco.com as part of the brand’s 50th anniversary Loco Friday Drop program. Valid April 4, 2025, only. $15 minimum purchase required.25 Lucky Instagram Followers will win a limited-edition burrito bag, burrito earrings, and a $100 El Pollo Loco gift card by liking and captioning @elpolloloco’s post! Be sure to follow El Pollo Loco on Instagram for contest details and rules. “Burritos are one of our most popular menu items, so we knew we had to do something special for our fans on National Burrito Day,” said Jill Adams, Chief Marketing Officer at El Pollo Loco. “Extending the celebration for three full days with deals and giveaways provides our Loco Rewards members with even more reasons and opportunities to enjoy our delicious fire-grilled chicken burritos and secure a chance to win one of our coveted Burrito Bags.” Full terms and conditions for the promotions can be found here. To order food online for pickup or delivery, visit ElPolloLoco.com or download the Loco Rewards app. Signing up for Loco Rewards lets you earn points whenever you enjoy El Pollo Loco. To learn more about this program, please visit the Loco Rewards page on our website. Please click HERE to access hi-res imagery. Photo credit: El Pollo Loco About El Pollo LocoEl Pollo Loco (Nasdaq: LOCO) is the nation's leading fire-grilled chicken restaurant known for its craveable, flavorful, and better-for-you offerings. Recently voted as the #1 “Best Restaurant for Quick, Healthy Food” in USA TODAY’s 10 Best Readers’ Choice Awards, our menu features innovative meals with Mexican flavors made daily in our restaurants using quality ingredients. At El Pollo Loco, inclusivity is at the heart of our culture. Our community of over 4,000 employees reflects our commitment to creating a workplace where everyone has a seat at our table. Since 1980, El Pollo Loco has successfully expanded its presence, operating more than 495 company-owned and franchised restaurants across seven U.S. states: Arizona, California, Colorado, Nevada, Texas, Utah, and Louisiana. The company has also extended its footprint internationally, with licensed restaurant locations in the Philippines. For more information or to place an order, visit the Loco Rewards app or ElPolloLoco.com. Follow us on Instagram, TikTok, Facebook, or X. A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/be182b98-0843-4d02-bf55-fdb1d3f4a2a9 El Pollo Loco Celebrates National Burrito Day with a 3-Day Burrito Block Party El Pollo Loco kicks off National Burrito Day with three days of delicious deals, starting April 2!

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