1. El Pollo Loco promotes National Chicken Month extensively with giveaways. 2. BOGO meals for Loco Rewards Members aim to boost customer engagement. 3. Free chicken for life contest encourages user-generated content via social media. 4. New menu items and promotions planned throughout the month. 5. Company celebrates its 50th anniversary with special offerings and marketing campaigns.
The promotions could lead to increased foot traffic and customer retention. Historical promotions have significantly boosted sales figures for similar fast-food campaigns.
The article indicates strong promotional efforts aligning with customer engagement strategies, likely boosting LOCO's sales.
Immediate increase in customer interest expected during National Chicken Month promotions. Long-term effects depend on sustained customer engagement and sales growth.
COSTA MESA, Calif., Sept. 04, 2025 (GLOBE NEWSWIRE) -- This September, El Pollo Loco is determined to make National Chicken Month more than just a delicious observance – it is planning to own the month with its "Let's Get Loco" ethos.
And they're kicking it off by giving away up to $1 million worth of fire-grilled chicken!
In honor of National Chicken Month, El Pollo Loco is offering a special BOGO offer for Loco Rewards Members* on Tuesday, September 9th: Order a 2-Piece Leg & Thigh Meal with Rice and Beans and get another absolutely free! That's two pieces of juicy, citrus-marinated fire-grilled chicken, seasoned rice and crave-worthy pinto beans complete with salsa and warm tortillas. This is a protein and flavor-packed meal on its own – add a second portion and you have yourself a feast worthy of National Chicken Month.
The deal is valid for all Loco Rewards Members, all day (9/9) while supplies last and until $1 million in redemptions is reached.
The BOGO offer is just the beginning. El Pollo Loco is also giving one lucky Loco Rewards Member free chicken for life with the first ever Loco AI chicken content creation challenge!
Using the AI program of their choice, individuals are encouraged to create their biggest, boldest, most Loco, original fire grilled chicken-inspired creations and post them to their public Instagram or TikTok using the hashtag #LocoAI, follow @elpolloloco, and tag @elpolloloco in the post. Each original hashtagged post enters them for a chance to win not one free meal, not two free meals…but FREE chicken for life!**
"Chicken is in our name – it's who we are and what we do. That's why we're proud to put our stamp on National Chicken Month, especially as we celebrate our 50th anniversary," said El Pollo Loco CMO Jill Adams. "This is more than a promotion; it's a moment to reward our fans with free chicken in a fun and playful way through creative expression with the first ever LocoAI Challenge. We invite everyone to embrace the Loco spirit and passion for fire-grilled chicken, and have some fun in the process."
But the beloved chicken brand isn't stopping there - stay tuned later in the month for a National Quesadilla Day Deal and a new LTO menu offering.
For more information, visit ElPolloLoco.com.
About El Pollo Loco
El Pollo Loco (NASDAQ:LOCO) is the nation's leading fire-grilled chicken restaurant known for its craveable, flavorful, and better-for-you offerings. Recently voted as the #1 "Best Restaurant for Quick, Healthy Food" in USA TODAY's 10 Best Readers' Choice Awards, our menu features innovative meals with Mexican flavors made daily in our restaurants using quality ingredients. At El Pollo Loco, inclusivity is at the heart of our culture. Our community of over 4,000 employees reflects our commitment to creating a workplace where everyone has a seat at our table. Since 1980, El Pollo Loco has successfully expanded its presence, operating more than 495 company-owned and franchised restaurants across seven U.S. states: Arizona, California, Colorado, Nevada, Texas, Utah, and Louisiana. The company has also extended its footprint internationally, with licensed restaurant locations in the Philippines. For more information or to place an order, visit the Loco Rewards app or ElPolloLoco.com. Follow us on Instagram, TikTok, Facebook, or X.
*BOGO 2 Piece Meal Terms & Conditions here.
** Subject to terms and conditions. Post must not violate third party rights or Community Guidelines. Chicken for life to be awarded in the form of gift cards equivalent in value to (1) EPL 2-Piece leg and thigh chicken meal per week, per year for 50 years. Approximate Retail Value: $22,984. No purchase necessary. View full Loco AI contest rules here.
CONTACT:
DeVries Global
media@elpolloloco.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/f857b397-1e9e-4aa8-bbc4-0fcb39901ac1
