Elliott's plan for PepsiCo includes investing in some of its iconic brands, shedding others
1. Elliott Investment Management targets PepsiCo for strategic reinvestment and growth. 2. PepsiCo has lost $40 billion in market cap over three years. 3. Activist plans advocate refranchising bottlers to enhance operational efficiency. 4. Portfolio optimization and divesting underperforming brands are recommended. 5. Elliott believes implementation could provide 50% upside for shareholders.