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Equipped Like Never Before: Mopar Expands Offerings With New Affiliated Accessories Program

1. Stellantis launched a new accessories program for its brands in the US. 2. Over 1,000 aftermarket accessories are now available through Mopar. 3. Dealers report increased customer engagement and upfit purchases from this program. 4. Mopar partnered with trusted suppliers to enhance customer choice and dealership experience. 5. The program aims to strategically grow Stellantis' business through improved sales channels.

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FAQ

Why Bullish?

The launch of a new, extensive accessories program can enhance customer engagement and sales, similar to other successful product expansions in the auto industry, such as Ford’s accessory offerings boosting its aftermarket sales.

How important is it?

The expansion of Mopar’s accessories can significantly influence STLA’s revenue through enhanced dealership offerings, indicating a strategic growth move.

Why Short Term?

The immediate impact from increased dealership sales and customer engagement can be expected in the short term, as seen in past accessory program launches that enhance immediate revenue streams.

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, /PRNewswire/ -- Wide range of more than 1,000 newly available accessories for all lifestyles are available from trusted aftermarket brands for Chrysler, Dodge, Jeep® and Ram vehicles  Mopar Affiliated Accessories can be ordered online through the Mopar eStore or at a local dealership  Mopar, the global original-equipment parts, accessories and customer care brand of Stellantis, has launched a significantly expanded accessories program for US-based dealerships that sell and service Chrysler, Dodge, Jeep® and Ram vehicles. The new Mopar Affiliated Accessories Program offers more than 1,000 popular accessories from well-known and preferred aftermarket supplier partners. Mopar, the global original-equipment parts, accessories and customer care brand of Stellantis, has launched a significantly expanded accessories program for U.S.-based dealerships that sell and service Chrysler, Dodge, Jeep® and Ram vehicles.   The new Mopar Affiliated Accessories program offers more than 1,000 popular accessories from well-known and preferred aftermarket supplier partners – and the number of available accessories is quickly growing.  Whether during the vehicle purchase or any time thereafter, customers have access to a wider choice of trusted aftermarket options than ever before to personalize or enhance the performance of their vehicles.  "We're partnering with our most trusted and popular suppliers to enhance convenience and accessory choice options for customers and dealers, providing a one-stop-shop and sales experience," said Darren Bradshaw, senior vice president of Mopar North America. "By providing easy access to the largest and best selection of available accessories for various vehicle upfits and personalization, we're working hard to strategically grow our business by enhancing the dealership experience while also looking for more accessory partners who share the same passion for quality and customer satisfaction."  All Mopar Affiliated Accessories have been expertly reviewed by Mopar for proper fitment and are guaranteed by each supplier separately. The expanding list of affiliated accessories can be ordered online through the Mopar eStore or at a local dealership. Items are then delivered to the selling dealership for customer pickup or installation. Matt Godfrey, general sales manager at Golling Chrysler, Dodge, Jeep and Ram in Bloomfield Hills, Michigan has seen some impressive results from the newly expanded program. "The Mopar Affiliated Accessories program enhances customer experience by offering easy access to the most popular accessories that buyers crave," said Godfrey. "We've seen a definite increase in the amount of upfits from the program and at the end of the day, our dealership and our customers win with this one-stop-shop option."         To date, more than 40 partnering suppliers offer more than 1,000 newly available items in the Mopar Affiliated Accessories program. The growing list of current suppliers includes:   AccuAir Lift Kits    LoadTamer Cargo Nets    Add-A-Tap   Lumen Phone Holder   AEV Bumper and Attachments   MB Quart Sound System   AllTrade Tool Kits   MEK Magnet Graphics  ASG Catalytic Converter Protectionand Badge Overlays   Napier Tents   Baja Designs Lighting    NemesysGear Cooler Bag and Pet Carrier   Cascadia 4x4 Solar Power   Putco Storage Panels   ClearLidzRoof Panels   Racing Optics Windshield Protection   Cobra CB and GMRS Radios,and Dash Cameras    RedArcOverlanding and Electrical Components   Competition Specialties – Bilstein, WeatherTech, ReadyLIFT, Pittman Outdoors and ARB  Rival Hood Struts   CTEK Power Solutions     Rockslide Engineering Step Sliders   Curt Towing Accessories   SeaSuckerRacks  Dometic Coolers   Segway Personal Transportation   EGR Power Tonneau Covers   StoN Sho Brackets   Element FireExtinguishers    Tailgater Tire Tables   EZ 4x4Door Racks and Hangers   THULE Roof and Hitch Racks   GuidepointSystems EVTS   TuffySafes   HitchFireGrilles    Visco Graphics   KuatRoof Racks   WildTopTruck Caps   Leitner Cargo Systems   XG Cargo Storage Units   Expanded one-stop shopping online Online shopping for original and affiliate parts and accessories is available for customers at the Mopar eStore. Simply click on the appropriate "Shop" link which now includes new Mopar Affiliated Accessories.MoparMopar is the global name for Stellantis genuine parts and authentic accessories.A simple combination of the words MOtor and PARts, Mopar offers exceptional service, parts and customer-care. Born in 1937 as the name of a line of antifreeze products, Mopar has evolved over more than 85 years to represent both complete vehicle care and authentic performance for owners and enthusiasts worldwide.Mopar made its mark in the 1960s during the muscle-car era with performance parts to enhance speed and handling for both on-road and racing use. Later, Mopar  expanded to include technical service and customer support, and today integrates service, parts and customer-care operations in order to enhance customer and dealer support worldwide.Complete information on Mopar is available at www.mopar.com and the Mopar blog at blog.mopar.com. For more information regarding Stellantis (NYSE: STLA), please visit www.stellantis.com.Follow Mopar and company news and video on:Company blog: blog.stellantisnorthamerica.comMedia website: media.stellantisnorthamerica.comMopar brand: www.mopar.com/Mopar blog: blog.mopar.com/ Facebook: www.facebook.com/moparInstagram: www.instagram.com/officialmoparTwitter: twitter.com/OfficialMOPARYouTube: www.youtube.com/c/mopar or www.youtube.com/StellantisNASOURCE Stellantis WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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