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Equitable Launches New API Capability to Simplify Benefits Plan Setup

1. Equitable integrates new Plan Build API into EB360® platform for efficiency. 2. This enhancement aims to simplify employee benefits for brokers and clients.

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Why Bullish?

The integration of technology into Equitable's platform could enhance operational efficiency and client satisfaction, potentially driving revenue growth. Recent trends show tech advancements in financial services can significantly bolster company valuations and investor confidence.

How important is it?

The article represents a strategic enhancement in services which directly aligns with EQH’s core business model, suggesting potential growth in market share and operational performance.

Why Short Term?

The operational efficiencies are likely to yield immediate improvements in service delivery, attracting more brokers and clients quickly. Historically, tech upgrades in financial services have resulted in swift user adoption and profit increases.

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FLTHIG
NEW YORK--(BUSINESS WIRE)--Equitable, a leading financial services organization and principal franchise of Equitable Holdings, Inc. (NYSE: EQH), today announced the integration of its new Plan Build API capability from Employee Navigator. Equitable incorporated this enhancement into its digital EB360® employee benefits platform to serve brokers and their clients with greater speed and efficiency. “Equitable is focused on making workplace benefits simpler,” said Alyssa Arellano, Head of Product.

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