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ESPN BET and ESPN Enhance Sportsbook Experience with New FanCenter Feature

1. PENN launches FanCenter for personalized betting within ESPN BET. 2. New feature enhances customer experience by linking to favorite teams and players.

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Why Bullish?

The introduction of FanCenter could increase user engagement and betting volume, potentially improving revenue. Similar initiatives in the sports betting space have led to notable stock price increases for competitors.

How important is it?

The FanCenter launch represents a significant enhancement for PENN's product offering, which can attract and retain customers, thus directly impacting revenue and stock performance.

Why Short Term?

Immediate user adoption and engagement metrics will likely influence PENN's stock in the coming quarters, as betting activities often peak during sports seasons.

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WYOMISSING, Pa.--(BUSINESS WIRE)--PENN Entertainment, Inc. (“PENN”) (Nasdaq: PENN) is elevating the ESPN BET Sportsbook experience with the launch of a major product feature, FanCenter. Coming this summer, the all new FanCenter creates a personalized hub within ESPN BET that will allow customers to easily find wagering markets based on their favorite teams, players, and ESPN fantasy football rosters. This dedicated hub, powered by ESPN and ESPN BET's account linking technology, will offer fans.

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