Everyday Health Group Acquires Leading Digital Media Property theSkimm
1. ZD's Everyday Health Group acquires theSkimm, targeting millennial and Gen Z women. 2. The acquisition enhances ZD's content reach and brand portfolio.
FAQ
Why Bullish?
The acquisition suggests growth potential and revenue diversification, similar to past successful acquisitions in media that drove stock prices up significantly.
How important is it?
Acquisitions generally indicate confidence in growth strategy; theSkimm's audience aligns with ZD's target demographic, suggesting a reinforcing strategy.
Why Long Term?
The strategic acquisition of theSkimm can provide sustained growth and market share expansion in the long term, reminiscent of other media acquisitions that took time to yield results.