Exclusive: Swedish Fish maker Mondelez will switch food dyes to natural, not synthetic
1. Mondelez is transitioning to natural dyes for its candy products. 2. The timeline for this shift remains unspecified.
FAQ
Why Bullish?
The move to natural dyes aligns with health trends, potentially increasing consumer demand, similar to past shifts seen in other food companies like Coca-Cola during health awareness phases.
How important is it?
The commitment to natural ingredients is significant for MDLZ's brand image and consumer perception, impacting sales positively in the long run.
Why Long Term?
This strategic shift could enhance brand loyalty and market position over time, as seen in brands successfully implementing healthier options.