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Reuters
15 days

Exclusive: Tesla's brand loyalty collapsed after Musk backed Trump, data shows

1. Tesla's customer loyalty has decreased significantly since Musk's Trump endorsement. 2. Data shows Tesla's repeat customers now lower than competitors.

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FAQ

Why Bearish?

Decreased loyalty can lead to diminished sales and market share, similar to Ford's challenges when leadership decisions polarize consumers.

How important is it?

Consumer loyalty directly influences Tesla's sales performance and brand perception, crucial for sustaining growth.

Why Short Term?

The immediate consumer response can significantly affect quarterly sales, as seen with past company controversies impacting market sentiments.

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