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eXp Realty Launches Industry-First Seller Advisory Form to Champion Seller Choice Accompanied with Seller Truth

1. eXp Realty launches open-sourced Seller Advisory for transparency in real estate. 2. The advisory aims to educate sellers about risks of limited market exposure. 3. eXp reinforces commitment to transparency with non-exclusive Zillow listing agreement. 4. Company promotes informed decision-making grounded in seller education. 5. eXp Realty continues to grow with nearly 83,000 agents worldwide.

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Why Bullish?

The launch of the Seller Advisory enhances eXp’s reputation and market position. Increasing transparency may attract more sellers, driving revenues.

How important is it?

The article introducing a new resource for education and transparency is highly relevant for EXPI, as it impacts service offerings and market perceptions.

Why Long Term?

The initiative positions eXp as a leader in transparency, which could sustain growth over time. Historical trends show that enhanced brand reputation leads to increased market share.

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BELLINGHAM, Wash., April 16, 2025 (GLOBE NEWSWIRE) -- eXp Realty®, “the most agent-centric real estate brokerage on the planet™” and the No. 1 brokerage in the U.S. by transaction count, is raising the bar for industry transparency with the launch of a game-changing, open-sourced Seller Advisory: Risks of Limited Market Exposure form. This first-of-its-kind resource delivers what the real estate industry has been missing: truthful, plain-language disclosure that puts the seller’s interests first. Built by eXp and now made freely available to every brokerage, portal, and MLS in the country, the advisory form brings seller education and transparency into the spotlight, right where it belongs. "Seller choice is foundational, but choice without truth is a disservice,” said Leo Pareja, CEO of eXp Realty. “We believe the industry must lead with transparency, not tactics. That’s why we’ve open-sourced this advisory. To give every seller in America a clear view of what’s at stake." The release follows eXp’s recent announcement of a listing distribution agreement with Zillow. But in contrast to exclusivity, eXp is doubling down on openness. “Let’s be clear: Our agreement with Zillow is not exclusive,” Pareja emphasized. “We are offering the same opportunity to every major portal. This is not about favoring platforms—it’s about delivering consumer transparency at scale.” The Seller Advisory form educates sellers on the real financial risks of withholding a listing from the MLS or public portals like Zillow, Realtor.com, Homes.com, and Redfin. It outlines how limited exposure reduces visibility, shrinks buyer competition, and may lower the seller’s final proceeds​. “We’re not waiting for the industry to catch up,” Pareja added. “We’re modeling what leadership looks like.” This bold move signals a shift in the conversation from propaganda to transparency. It reframes the conversation from “private listing networks” to informed decision-making, grounded in full disclosure. The form is open-sourced and available now for agents, brokers, and consumers at exptoolkit.com/seller. About eXp World Holdings, Inc. eXp World Holdings, Inc. (Nasdaq: EXPI) (the “Company”) is the holding company for eXp Realty® and SUCCESS® Enterprises. eXp Realty is the largest independent real estate brokerage in the world, with nearly 83,000 agents across 25 international locations. As a cloud-based, agent-centric brokerage, eXp Realty provides real estate agents industry-leading commission splits, revenue share, equity ownership opportunities, and a global network that empowers agents to build thriving businesses.  For more information about eXp World Holdings, Inc., visit: expworldholdings.com SUCCESS® Enterprises, anchored by SUCCESS® magazine, has been a trusted name in personal and professional development since 1897. As part of the eXp ecosystem, it offers agents access to valuable resources to enhance their skills, grow their businesses, and achieve long-term success. For more information about SUCCESS, visit success.com. Safe Harbor Statement This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements reflect the Company’s and its management’s current expectations but involve known and unknown risks and uncertainties that could impact actual results materially. These statements include, but are not limited to, the anticipated benefits of the agent incentive programs, their potential to accelerate agent growth, enhance collaboration, and scale agent organizations globally. Important factors that may cause actual results to differ materially and adversely from those expressed in forward-looking statements include real estate market fluctuations, changes in agent retention or recruitment, the successful integration of teams and agents into eXp Realty’s model, competition from other brokerages, and other risks detailed from time to time in the Company’s Securities and Exchange Commission filings, including but not limited to the most recently filed Quarterly Reports on Form 10-Q and Annual Report on Form 10-K. We do not undertake any obligation to update these statements except as required by law. Media Relations Contact:eXp World Holdings, Inc.mediarelations@expworldholdings.com  Investor Relations Contact:Denise Garcia, Managing PartnerHayflower Partnersinvestors@expworldholdings.com  A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/13be8d26-25cc-4198-834b-12dbfd2b667a

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