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Experian Accelerates Migration to AWS to Drive Innovation with Generative AI

1. Experian selects AWS as its preferred cloud for improved performance. 2. A 10-year deal will enhance innovation with generative AI solutions. 3. AWS capabilities lead to reduced data processing time by 60%. 4. Experian aims to optimize database migrations and improve client services. 5. The partnership will drive operational efficiency and data democratization.

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FAQ

Why Bullish?

The AWS-Experian partnership boosts AWS's credibility and growth potential, similar to past collaborations enhancing revenue. Historical partnerships like with Netflix led to AWS expansion and increased stock value.

How important is it?

The collaboration illustrates AWS's competitive edge in the cloud market, likely to attract more clients. Experian's reliance on AWS may encourage other businesses to follow suit.

Why Long Term?

Long-lasting agreements typically yield sustained growth, as exemplified by AWS's continual market capture. The generative AI integration opens new revenue streams over years.

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Global data and technology leader expands its cloud footprint to enhance performance and reliability, using AWS analytics and AI capabilities to give financial organizations access to real-time intelligence SEATTLE--(BUSINESS WIRE)--Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced that Experian, a global data and technology company, is embarking on the next phase of its cloud migration and has selected AWS as its preferred cloud. By leveraging AWS’s advanced cloud capabilities, Experian can provide faster, more scalable solutions that empower clients with deeper insights and more secure data services. Experian's cloud first strategy, in partnership with AWS, accelerates innovation by enhancing performance, scalability, and reliability, while enabling the company to better serve its clients with innovative products and solutions. By migrating off mainframe computers and moving multiple on-premises servers to the cloud, Experian is able to centralize its technology platforms in the cloud and use its data to drive deeper insights and predictive capabilities. Leveraging AWS's robust infrastructure, Experian can quickly adapt to evolving client needs, ensuring secure and efficient data handling. As part of this new 10-year strategic agreement, Experian has selected AWS as their strategic partner for generative artificial intelligence (AI), developing more than 100 generative AI use-cases. This collaboration will drive operational efficiency, democratize data technologies for employees, and develop new credit and financial analytics offerings. With the integration of generative AI, Experian is streamlining the complex process of database migrations, automating and optimizing the transfer of vast datasets, reducing downtime, improving data accuracy, and further solidifying its position as a leader in the global data and technology industry. “AWS is delighted to partner with Experian to unlock opportunities that drive innovation, increase agility, and accelerate their modernization,” said Scott Mullins, Managing Director, Worldwide Financial Services at AWS. “As they build intelligent data platforms, develop cutting-edge applications with generative AI, and gain real-time insights, Experian is demonstrating how organizations can reinvent their operations while maintaining security, compliance, and resilience at scale.” "Our initial migrations gave us enhanced performance, security, and reliability, making it an easy choice to take that a step farther and embrace a cloud-first strategy," said Rodrigo Rodrigues, Chief Technology Officer at Experian. "Having our data readily available in the cloud sets us up to invest in new capabilities like generative AI and advance products and solutions for our clients with proven security. By moving to AWS, we've reduced our data processing time by 60%, improved our ability to launch new products from months to weeks, and can now analyze credit data in real-time to better serve our customers." By leveraging AWS's robust security controls and advanced threat detection and mitigation capabilities, Experian can ensure the highest levels of data protection and regulatory compliance. Together, Experian and AWS are committed to creating transformative experiences that benefit both businesses and consumers, fostering growth, trust, and innovation across the digital landscape. About Amazon Web Services Since 2006, Amazon Web Services has been the world’s most comprehensive and broadly adopted cloud. AWS has been continually expanding its services to support virtually any workload, and it now has more than 240 fully featured services for compute, storage, databases, networking, analytics, machine learning and artificial intelligence (AI), Internet of Things (IoT), mobile, security, hybrid, media, and application development, deployment, and management from 117 Availability Zones within 37 geographic regions, with announced plans for 13 more Availability Zones and four more AWS Regions in Chile, New Zealand, the Kingdom of Saudi Arabia, and the AWS European Sovereign Cloud. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—trust AWS to power their infrastructure, become more agile, and lower costs. To learn more about AWS, visit aws.amazon.com. About Amazon Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews. About Experian Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agrifinance, insurance, and many more industry segments. We invest in talented people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 23,300 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

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