1. F45 Training partners with Dietitian Live for nutrition coaching services. 2. Insurance-covered coaching expands F45's service offerings and member benefits.
The partnership enhances F45's value proposition, potentially attracting more members. Historical trends show similar expansions can lead to increased revenue streams.
The partnership could significantly enhance F45's market appeal by integrating comprehensive health services, resonating with current fitness trends.
Long-term growth is likely as the partnership establishes a foundation for sustained member engagement and loyalty. Other fitness brands that have personalized nutrition coaching saw marked membership increases over multiple quarters.