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META
TechCrunch
117 days

Facebook cracks down on spammy content by cutting reach and monetization

1. Meta announces reduction in reach for spammy accounts to improve content quality. 2. Zuckerberg emphasizes a return to authentic content akin to 'OG Facebook'. 3. Crackdown targets fake engagement and impersonation, aiming to enhance user experience. 4. New tools will help detect and hide spam and irrelevant comments. 5. Meta's move aligns with concerns over cultural relevance and user satisfaction.

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FAQ

Why Bullish?

Meta's strategy could enhance user engagement and content quality, improving long-term ad revenue potential.

How important is it?

The article discusses strategic changes aimed at improving user engagement, directly affecting Meta's core business performance.

Why Long Term?

Enhancements in user experience and engagement can lead to sustained growth in ad revenue as satisfied users contribute to platform stickiness.

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