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FanDuel Announces That Nearly Half of Customers Engaged with My Spend During the 2024-2025 NFL Season

1. FanDuel's My Spend tool gained traction with 3.5 million users this NFL season. 2. My Spend helps customers manage their gaming budgets and track spending. 3. FanDuel plans further RG technology advancements for improved consumer protection. 4. The Deposit Alerts feature assists users in setting and monitoring budgets. 5. Advertising campaigns successfully normalized the use of responsible gaming tools.

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Why Bullish?

Increased user engagement with responsible gaming tools may enhance brand loyalty and revenue, similar to past successful product launches.

How important is it?

The article highlights innovations and consumer engagement that could drive revenue growth for FLUT.

Why Long Term?

Sustained adoption of responsible gaming tools can positively impact customer retention and long-term profitability, as seen in previous market trends.

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Product Innovations and bespoke marketing drive new levels of RG tool adoption as customers embrace personalized insights about their play, /PRNewswire/ -- Today, FanDuel, North America's premier online gaming company, announced during the 2024-2025 NFL Season nearly half of its customers, approximately 3.5 million, reviewed their play activity using My Spend, a new personalized responsible gaming dashboard. The growing adoption demonstrates that customers are engaging with RG tools that provide personalized insights that help them to manage their time and spending on the platform. My Spend is a personalized responsible gaming dashboard from FanDuel designed to help customers track spending patterns and manage their budget. The My Spend ad campaign from FanDuel encourages customers to engage with the dashboard and stay on track with spending and budget habits. Customers can view personal stats related to their engagement, including amount deposited across FanDuel products over the last seven days, four weeks or three months. My Spend provides customers with detailed insights on their deposit and betting activity, including amount deposited and net winnings over the last seven days, four weeks or three months. The My Spend dashboard also encourages customers to utilize the existing suite of responsible gaming tools FanDuel offers, including deposit limits and wager limits. To promote and normalize the use of responsible gaming tools, FanDuel launched a bespoke My Spend advertising campaign during the NFL playoffs across broadcast television, digital and paid social. Consumer testing revealed three out of four customers who saw the My Spend advertisement agreed that tools like My Spend are helpful for all players to track and manage their play. Building on the success of My Spend, FanDuel has introduced its latest RG tool innovation, Deposit Alerts, enabling customers to create daily, weekly and monthly target budgets and receive a notification when they reach the amount they've set. Customers can now find Deposit Alerts in the Responsible Gaming section of the FanDuel app. "We want our customers to know what they are spending and to ensure they are within their comfort zone. Since the launch of My Spend, we've seen a meaningful rise in engagement with tools that give our customers the ability to create a personalized plan to manage their play," said Jill Watkins, Senior Commercial Director of Responsible Gaming at FanDuel. "We're encouraged by the progress and remain steadfast in our commitment to making responsible play a natural part of the FanDuel experience for all customers."FanDuel Planning Additional RG Technology Advancements in 2025The company is also expanding efforts to leverage technology to enable early intervention when at-risk behavior is identified with new initiatives to be announced in 2025. FanDuel aims to set the standard for consumer protection as a legal operator, leading the way in creating a sustainable industry that only a licensed and regulated market can provide.About FanDuel Group:FanDuel Group is the premier mobile gaming company in the United States. FanDuel Group consists of a portfolio of leading brands across mobile wagering including, America's #1 Sportsbook FanDuel Sportsbook, its leading iGaming platform FanDuel Casino, the industry's unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing and its daily fantasy sports product. In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states with approximately 17 million customers and 25 retail locations. The company is based in New York with offices in Los Angeles, Atlanta and Jersey City, as well as in Canada, Scotland, Ireland, Portugal, Romania and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).Media Contact:FanDuel Group / [email protected]SOURCE FanDuel Group WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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