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FANTA® TEAMS UP WITH UNIVERSAL PICTURES AND BLUMHOUSE TO BRING TOGETHER INFAMOUS HORROR ICONS FOR THE FIRST TIME IN A GLOBAL PARTNERSHIP

1. Fanta partners with Universal and Blumhouse for Halloween promotions. 2. Limited-edition flavors featuring horror icons are launched globally. 3. Coca-Cola aims to engage consumers through special packaging and experiences. 4. Promotions highlight two upcoming horror movie releases from Universal. 5. Limited-time flavors create excitement, likely boosting Fanta sales this season.

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FAQ

Why Bullish?

Collaborative marketing strategies have positively impacted sales for KO in the past, especially during festive seasons, such as Halloween. Previous campaigns, like the Coca-Cola 'Share a Coke' initiative, similarly boosted brand engagement and sales.

How important is it?

The promotional collaboration with well-known horror franchises can significantly drive consumer interest and sales, particularly among younger demographics who engage actively in Halloween-themed marketing. This could enhance brand visibility and strengthen market presence.

Why Short Term?

The Halloween campaign is time-sensitive, directly affecting sales during the season. Historically, similar promotional strategies led to short-term spikes during festive periods.

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Halloween fans rejoice as horror film icons both old and new return to get their hands on a new Limited-Edition flavor!, /PRNewswire/ -- Get ready to scream…for Fanta®! Ahead of this Halloween season, Fanta®, Universal Pictures and Blumhouse are delivering chills and thrills like never before with a global partnership which sees five* horror icons come together for the first time in the ultimate Halloween line-up. FANTA® TEAMS UP WITH UNIVERSAL PICTURES AND BLUMHOUSE TO BRING TOGETHER INFAMOUS HORROR ICONS FOR THE FIRST TIME IN A GLOBAL PARTNERSHIP The partnership sees horror icons Chucky (Chucky franchise), Freddy Fazbear (Five Nights at Freddy's 2), The Grabber (Black Phone 2), M3gan (M3GAN 2.0)** and Michael Myers* (Halloween 2) united over one insatiable craving: Fanta®! Across the globe, fans can expect to see the cult and modern Halloween characters on the hunt, with a series of experiences in the run up to Halloween. They may be from very different worlds, but this time, they share the same desire – They Wanta Fanta®. Universal will release two terrifying new chapters for these horror icons, including Black Phone 2 (in theatres October 17) and Five Nights at Freddy's 2 (in theatres December 5). Both films are from Blumhouse, the leader in horror. Not only are these horror icons chasing and gracing the limited-edition Halloween Collection packaging of the classic Fanta® flavors, but for a limited time, they're also after Chucky's custom flavor: Chucky's Punch. This fruit punch flavor Fanta® is available worldwide from today alongside all five* icons on cans across the full Fanta® flavor range. Portraits include Chucky on Chucky's Punch; The Grabber on Strawberry; Freddy Fazbear on Orange and Orange Zero Sugar; M3gan on Grape** and Michael Myers* on Pineapple. Fans can get more from the characters by scanning the QR code on the side of cans to access exclusive content and experiences.Ibrahim Salim Khan, Global VP, Fanta® at The Coca-Cola Company says "Fanta promises deliciousness, and only deliciousness. What better occasion to have a little fun with that, than Halloween? The festival of tricks and treats.  This Halloween, in a delicious, thrilling partnership with Universal Pictures and Blumhouse, we will bring back the most legendary horror icons for the first time ever. They're back. But they're not here to haunt you. They just... Wanta Fanta!"From September to October and beyond, fans are encouraged to keep their eyes peeled as the horror icons are set to show up everywhere that Fanta® does, from the limited-edition packaging, to retail, vending machines, factories and real-life experiences, all to get their hands on a delicious Fanta®, so you need to grab yours before they do!Don't let these horror icons steal all the Fanta®! The full Fanta® Halloween Collection flavor range is now available nationwide.** To find out more information on the partnership and They Wanta Fanta®, please visit https://www.fanta.com* Michael Myers on Pineapple is a US-exclusive horror icon. **M3gan on Grape will only be available via Freestyle machines in select Cinemas across the U.S. and in Universal Theme Parks. Notes to Editors About The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company's purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We're constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people's lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn. The information contained on, or that may be accessed through, our website or social media channels is not incorporated by reference into, and is not a part of, this document.About Universal Pictures Home EntertainmentUniversal Pictures Home Entertainment (UPHE – www.uphe.com) is a unit of Universal Filmed Entertainment Group (UFEG). UFEG produces, acquires, markets and distributes filmed entertainment worldwide in various media formats for theatrical, home entertainment, television and other distribution platforms, as well as consumer products, interactive gaming and live entertainment. The global division includes Universal Pictures, Focus Features, Universal Pictures Home Entertainment, Universal Brand Development, Fandango and DreamWorks Animation Film and Television.  UFEG is part of NBCUniversal, one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience.  NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.About BlumhouseFounded by CEO Jason Blum in 2015, Blumhouse is the home of horror across film, television and gaming. Following its merger with James Wan's Atomic Monster in January 2024, the combined companies are responsible for nearly $9 Billion in worldwide box office, and have represented nearly 50% of the horror market in the last ten years. The companies have produced nearly 250 movies and television series, including Halloween, The Purge, The Black Phone, Annabelle, Paranormal Activity, The Exorcist, Insidious, M3GAN, and Five Nights at Freddy's, and the most successful horror franchise in history with the Conjuring Universe. In television, Blumhouse produces scripted and unscripted series, including the upcoming Scarpetta for Prime Video; The Rainmaker for USA; and Worst Roommate Ever and Worst Ex Ever for Netflix. The company also recently launched a games division with titles including Fear The Spotlight and the upcoming Eyes of Hellfire and Sleep Awake. Blumhouse was honored by Fast Company as one of its Most Innovative Companies in 2024 and one of its Brands That Matter in 2023. The company also invests in immersive real-world and virtual experiences including The Van newsletter; consumer products at Blumhouse Shop; its consistent presence at Universal Studios' annual Halloween Horror Nights; its annual Halfway to Halloween Film Festival and BlumFest; the Blumhouse HorrorVerse in Meta Horizon on Meta Quest; and its upcoming transformation of an exhibit space at the iconic Stanley Hotel from The Shining.Contact:[email protected]Photo - https://mma.prnewswire.com/media/2758613/Fanta_Universal_Pictures_Blumhouse.jpgSOURCE The Coca-Cola Company WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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