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Feit Electric Acquires Universal Security Instruments' Assets and Brand

1. Feit Electric acquired Universal Security Instruments (UUU), enhancing its product line. 2. USI has a strong brand with 11 patents in home safety technologies. 3. USI will operate independently under Feit Electric's ownership. 4. The acquisition aims to expand product offerings for smart home solutions. 5. Feit Electric plans to enhance USI’s market presence with marketing support.

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FAQ

Why Bullish?

The acquisition can drive revenue growth for UUU by integrating USI’s trusted technologies, similar to how companies like Nest enhanced Google's portfolio post-acquisition. This could improve market share and consumer trust, potentially increasing UUU’s stock value.

How important is it?

Acquisitions generally lead to growth opportunities; USI's brand strength can positively affect UUU's market performance by enhancing product offerings.

Why Long Term?

While initial market reactions may be positive, full benefits from the acquisition, such as increased sales and market presence, will take time to materialize, akin to historical acquisitions in tech and safety sectors that solidified market positions over years.

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LOS ANGELES, May 23, 2025 (GLOBE NEWSWIRE) -- Feit Electric, a leading global manufacturer of lighting and smart home solutions, today announced it has acquired substantially all the assets of Universal Security Instruments Inc. (NYSE American: UUU), including its trusted brand and portfolio of patented home safety technologies. Founded in 1969, Universal Security Instruments (USI) has been a pioneer in smoke, fire, and carbon monoxide alarm innovation for more than five decades. With 11 U.S. patents and a strong retail presence across North America, USI is a name consumers trust to protect what matters most. “This acquisition marks an exciting new chapter for Feit Electric as we expand into the home safety category,” said Alan Feit, president of Feit Electric. “By adding USI’s proven technology and respected brand to our portfolio, we can offer retailers and consumers a more complete suite of solutions for the modern home. We’re committed to carrying forward USI’s legacy of innovation, while enhancing its reach with Feit Electric’s resources and retail partnerships.” Under Feit Electric’s ownership, the USI brand will continue to operate as a standalone line, with a focused mission on delivering reliable, easy-to-use safety and security products. The brand will retain its core identity while gaining access to Feit Electric’s global scale, enhanced product development capabilities, and industry-leading execution. “The addition of Universal Security Instruments strengthens our expanding brand portfolio, which now includes Feit Electric, LIFX, and USI, each tailored to meet different customer needs with complementary value propositions,” said Sunil Ramchandani, chief strategy officer at Feit Electric. “This multi-brand strategy enables us to deepen retail partnerships, expand consumer choice, and lead across key smart home and safety categories.” Feit Electric will work closely with retail partners to support the USI brand with updated assortments, refreshed packaging, enhanced marketing, and expanded online visibility. The result will be a stronger, more innovative offering in both traditional and smart safety categories built for today’s connected home. About Feit ElectricFeit Electric is a leading global manufacturer of energy-efficient lighting and smart home products, committed to innovation, quality, and customer satisfaction. Founded in 1978 and headquartered in California, Feit Electric delivers cutting-edge solutions that make homes safer, smarter, and more sustainable. The company’s trusted brands—Feit Electric, LIFX, and USI serve millions of customers through leading retailers and distribution partners worldwide. For more information, visit feit.com, lifx.com, or universalsecurity.com. Media Contact: press@feit.com A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/9d3ccfc2-774f-48ef-bb86-eddfe0cc011d United Security Instruments Line of Home Safety Products The USI brand will continue to operate as a standalone line, with a focused mission on delivering re...

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