1. Ferguson rebrands as Ferguson Home, uniting its various business lines. 2. Ferguson Home enhances customer experience through a seamless omnichannel approach. 3. Transition begins February 25, 2025, alongside the Kitchen & Bath Industry Show. 4. New brand identity aims to empower better service and nationwide reach. 5. Ferguson serves the $340B North American construction market with extensive offerings.
The rebranding to Ferguson Home reflects strategic integration, improving customer experience and loyalty. Historical examples show successful rebranding can lead to sales growth, as seen with other companies in retail markets after similar transitions.
The rebranding signifies strategic alignment and customer focus, likely boosting market competitiveness. A strong brand presence in a $340B market greatly influences stock performance.
The integration of services and branding will consolidate market position, fostering sustained growth over years. This long-term strategy aligns with industry shifts towards personalized customer experiences.
LAS VEGAS, Feb. 27, 2025 /PRNewswire/ -- Ferguson Bath, Kitchen & Lighting Gallery and Build.com are excited to announce they will now operate under one name: Ferguson Home, a single, trusted destination for all things kitchen, bath, lighting and home improvement. The name will be announced officially on February 25, 2025, in conjunction with the Kitchen & Bath Industry Show (KBIS) in Las Vegas, Nevada.
Ferguson Home sets a new standard in the industry by creating a fully integrated shopping experience designed around convenience and personalization. Build.com primarily focuses on e-commerce, offering a wide range of products for DIY customers and professionals. Ferguson Bath, Kitchen & Lighting Gallery is a showroom-based experience designed to provide hands-on interaction with products and personalized consultation services. Ferguson Home combines these two experiences, creating a seamless omnichannel brand that unites digital and physical spaces.
Ferguson's core customer, the trade professional, as well as homeowners will be able to shop in the way that is most convenient for them and matches their personal project needs. Powered by the advanced technology on FergusonHome.com and backed by our expert showroom associates, Ferguson Home represents a cohesive and bespoke approach to kitchen and bath improvement that is truly unique in the marketplace.
"From luxury appliances, high-end fixtures to beautiful lighting and custom hardware, home is at the core of everything we do," said Caroline Danielson, Director of Showrooms. "Today's customer values a fluid and connected experience, and Ferguson Home now combines the expert guidance, extensive product selection and project support our customers have come to rely on with the flexibility to shop the way that best fits their needs. We are excited to take this step forward transforming and elevating the experience across all touchpoints, ensuring seamless, top-tier service."
The transition to Ferguson Home begins on February 25, with the launch of FergusonHome.com. Build.com will remain live for six months to ensure a smooth transition.
Ferguson has 250+ best-in-class showrooms and more than 1,200 product experts. The company will update all store signage, marketing materials, social media and online visuals to reflect the new identity.
Danielson adds, "This marks an exciting new chapter for Ferguson, where our unified brand identity empowers us to serve customers better and expand our reach nationwide. As the company steps into this new era, Ferguson Home fully embraces a harmonious integration of our physical storefronts with our dynamic digital presence, helping us deliver on our goal of ensuring our customers' projects are a success."
This thoughtful integration of the strengths of our physical stores alongside a robust online platform enables Ferguson to craft a shopping experience that transcends conventional boundaries and fosters meaningful customer relationships. Ferguson is excited about the future of Ferguson Home and confident in its ability to establish new benchmarks within the industry. Forward-thinking, quality and customer focus drive the approach, putting customers at the heart of everything the company does.
Visit FergusonHome.com on February 25 to experience the new Ferguson Home.
Ferguson (NYSE: FERG; LSE: FERG) is the largest value-added distributor serving the specialized professional in our $340B residential and non-residential North American construction market. We help make our customers' complex projects simple, successful and sustainable by providing expertise and a wide range of products and services from plumbing, HVAC, appliances and lighting to PVF, water and wastewater solutions and more. Headquartered in Newport News, Va., Ferguson has sales of $29.6 billion (FY'24) and approximately 35,000 associates in nearly 1,800 locations. For more information, please visit corporate.ferguson.com.
Niven Breen, Sydney Wallace, [email protected]
Niven Breen, Hallie Noland, [email protected]
SOURCE Ferguson Home