Ferrari's Amalfi Wins Over Under-40s — Bookings Now Stretch Into 2027
1. Ferrari's Amalfi appeals to buyers under 40, boosting brand interest. 2. 40% of Amalfi buyers are new to the Ferrari brand. 3. Order book extended to 2027, indicating strong demand. 4. Innovation, not volume, drives pricing power for Ferrari. 5. Generational shift enhances Ferrari’s luxury brand loyalty and growth.