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FICO Joins Forces With MI New York to Elevate Financial Literacy

1. FICO partners with MI New York to promote financial literacy. 2. Cricketers will engage fans online to share credit education. 3. Cricket, with 2.5 billion fans, offers vast outreach potential. 4. FICO's Score is trusted for key credit-related decisions. 5. The partnership aims to empower informed financial health choices.

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FAQ

Why Bullish?

The collaboration may enhance FICO's brand recognition. Historical partnerships in sports have increased consumer engagement.

How important is it?

The initiative aligns with FICO's mission to enhance financial literacy, potentially increasing user engagement and credit awareness.

Why Long Term?

Sustained outreach in cricket can lead to the gradual adoption of FICO services. Similar initiatives in different regions have shown prolonged benefits.

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BOZEMAN, Mont.--(BUSINESS WIRE)--Global analytics software leader FICO (NYSE: FICO) announced today that it will be partnering with MI New York, an American professional cricket team that competes in Major League Cricket (MLC). As part of FICO’s partnership, MI New York cricketers will help raise awareness of the importance of financial literacy and credit education among fellow cricketers and cricket fans.“Cricket fans are unrivaled in terms of passion and loyalty. Through our partnership with FICO, we have an opportunity to educate people to make more confident, informed decisions that support their financial health,” said a MI New York Spokesperson.Share Throughout the season, MI New York cricketers will connect with teammates and fans on social media to share their financial experiences and showcase ways to access valuable credit education content. The content will focus on how people can take control of their financial health by better understanding credit and where they can access the tools and resources to improve their financial literacy. With 2.5 billion fans worldwide, cricket is the second most popular sport in the world, and has seen significant growth in the United States with the launch of MLC in 2023. “Cricket fans are unrivaled in terms of passion and loyalty. Through our partnership with FICO, we have an opportunity to educate people to make more confident, informed decisions that support their financial health,” said a MI New York Spokesperson. The FICO® Score is trusted by the top U.S. lenders to extend credit for personal loans, mortgages, auto loans, credit cards, and more, which is why it is vital for people to know their FICO Score and what is impacting it. FICO offers resources to help people kick-start their financial literacy and credit education journey. Through myFICO, FICO’s consumer site, consumers can check and monitor their FICO Score for free, as well as access education materials and tools designed to help people understand their credit reports and FICO Scores. “Just like cricket, managing your finances takes strategy, discipline, and the right tools,” said Jenelle Dito, vice president of consumer empowerment programs and partnerships at FICO. “By understanding how credit works and its impact on their financial health, fans can set themselves up for stronger financial futures.” To learn more information about FICO’s credit education programs, FICO’s Score A Better Future™ and FICO’s Score A Better Future™ Fundamentals programs, visit: https://www.fico.com/sabf/. To check your FICO® Score for free, go to: https://www.myfico.com/free. About FICO FICO (NYSE: FICO) powers decisions that help people and businesses around the world prosper. Founded in 1956, the company is a pioneer in the use of predictive analytics and data science to improve operational decisions. FICO holds more than 200 US and foreign patents on technologies that increase profitability, customer satisfaction and growth for businesses in financial services, insurance, telecommunications, health care, retail and many other industries. Using FICO solutions, businesses in more than 80 countries do everything from protecting 4 billion payment cards from fraud, to improving financial inclusion, to increasing supply chain resiliency. The FICO® Score, used by 90% of top US lenders, is the standard measure of consumer credit risk in the US and has been made available in over 40 other countries, improving risk management, credit access and transparency. Learn more at https://www.fico.com/en. Join the conversation at https://x.com/FICO_corp & https://www.fico.com/blogs/. For FICO news and media resources, visit https://www.fico.com/en/newsroom. FICO and Score A Better Future are trademarks or registered trademarks of Fair Isaac Corporation in the U.S. and other countries.

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