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First Horizon and iHeart Media's 107.5 The River Launch "Secret Sabrina" Scavenger Hunt for a Chance to Win Tickets to Sabrina Carpenter's Sold-Out Nashville Concert

1. First Horizon partners with iHeartMedia for a concert ticket giveaway. 2. The event promotes community engagement and music culture in Nashville. 3. Participants can win tickets and merchandise through a scavenger hunt. 4. The partnership aims to enhance brand visibility for First Horizon. 5. First Horizon, with $82.1 billion in assets, operates across 12 states.

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FAQ

Why Bullish?

Collaborations with popular media like iHeartMedia enhance brand recognition, potentially boosting customer engagement and market valuation. Previous initiatives that involved community engagement have historically led to positive market responses for companies.

How important is it?

The event emphasizes First Horizon's community involvement, which could attract more customers and enhance brand loyalty, positively influencing stock performance.

Why Short Term?

The immediate consumer engagement through the scavenger hunt can lead to increased visibility and customer interest, influencing stock performance in the near term.

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Fans will search Music City for a chance to secure tickets to Nashville and NYC shows.

NASHVILLE, Tenn., Oct. 1, 2025 /PRNewswire/ -- First Horizon Bank (NYSE:FHN, First Horizon", )) has teamed up with iHeartMedia's 107.5 The River to offer Nashville fans a chance to attend the sold-out Sabrina Carpenter concert at Bridgestone Arena in November. The "Secret Sabrina" Scavenger Hunt also includes a trip to New York City to see the pop star perform live at Madison Square Garden, along with $250 in merchandise.

How "Secret Sabrina" Scavenger Hunt Works

Beginning September 29, fans can tune in to 107.5 The River each weekday for clues on the whereabouts of the "Secret Sabrina". The first person to find the "Secret Sabrina" and ask, "Are you the 107.5 The River 'Secret Sabrina'?" will win a pair of tickets to the sold-out Nashville show on November 5, a trip to see Sabrina live at one of her upcoming shows at Madison Square Garden along with $250 in merchandise, courtesy of Republic Records and First Horizon Bank.

"We are excited to partner with iHeart Media's 107.5 The River to offer music fans this amazing chance to see one of the year's biggest artists at a beloved local venue, plus a once-in-a-lifetime trip to NYC for a repeat performance," said Carol Yochem, Central Region Market President for First Horizon Bank. "This scavenger hunt gives fans the opportunity to attend a highly anticipated music event while enjoying the excitement and charm of Music City during their search."

For full contest details, click here.

About First HorizonĀ 

First Horizon Corporation (NYSE:FHN), with $82.1 billion in assets as of June 30, 2025, is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states concentrated in the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com.

About iHeartMedia, Inc.

iHeartMedia, Inc. (NASDAQ:IHRT) is the leading audio media company in America, with nine out of ten Americans listening to iHeart broadcast radio in every month. iHeart's broadcast radio assets alone have a larger audience in the U.S. than any other media outlet; twice the size of the next largest broadcast radio company; and over four times the ad-enabled audience of the largest digital only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, has the most recognizable live events across all genres of music, has the number one social footprint among audio players, with five times more followers than the next audio media brand, and is the only fully integrated audio ad tech solution across broadcast, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to build new platforms, products and services. Visit iHeartMedia.com for more company information.

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SOURCE First Horizon Bank

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