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Fisher-Price® Partners With Big Little Feelings to Launch Play Kits That Support Parents Through Toddler Milestones

1. Fisher-Price launches toddler play kits with parenting experts. 2. New offerings aim to support families with significant toddler milestones.

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Why Bullish?

The collaboration with parenting experts can enhance Fisher-Price's brand image and attract families, leading to increased sales. Historically, similar product innovations have positively impacted revenue streams in the toy market.

How important is it?

The launch of new products is critical for MAT's growth, potentially stimulating stock performance and attracting investor interest in the short term.

Why Short Term?

The immediate launch of new products suggests a quick boost in consumer interest and sales, but long-term success hinges on sustained marketing and product effectiveness.

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EAST AURORA, N.Y.--(BUSINESS WIRE)--Fisher-Price (NASDAQ: MAT) today unveiled its collaboration with leading parenting experts Kristin Gallant and Deena Margolin – the moms behind Big Little Feelings – to launch a new collection of solution-based play kits and exclusive mini-courses for families with toddlers ages 18 months to 3 years. Each brain-boosting, parent-friendly offering supports families as they tackle some of the biggest (and most daunting) toddler milestones, providing expert-backe.

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