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FlexShopper Partners with ICON Vehicle Dynamics to Expand Lease-to-Own Financing Options for Premium Off-Road Vehicle Upgrades

1. FlexShopper partners with ICON Vehicle Dynamics for lease-to-own financing. 2. ICON’s customers can now access premium vehicle parts with flexible payment plans. 3. FlexShopper is addressing Nasdaq compliance issues due to delayed filings. 4. The company has until June 16, 2025, to submit a compliance plan. 5. Past compliance history may influence Nasdaq's decision on FlexShopper's plan.

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Why Bullish?

The partnership with ICON could boost customer acquisition and revenue, similar to past strategic partnerships that enhanced market presence and sales. Historical examples show that collaborations can significantly elevate stock performance if they open new market opportunities.

How important is it?

The article presents relevant developments impacting FPAY's market strategy and compliance status, highlighting potential for increased sales while also addressing potential risks from compliance issues.

Why Short Term?

The partnership is likely to deliver immediate benefits in sales growth in the near term, enhancing FPAY's market traction as they utilize ICON's customer base for financing solutions.

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ICONSQAFG
FlexShopper received Nasdaq notice regarding delayed SEC filings May 29, 2025 17:00 ET  | Source: FlexShopper, Inc. BOCA RATON, Fla., May 29, 2025 (GLOBE NEWSWIRE) -- FlexShopper, Inc. (Nasdaq: FPAY) (“FlexShopper”), a leading provider of lease-to-own (LTO) payment solutions, is pleased to announce a new strategic partnership with ICON Vehicle Dynamics, a premier manufacturer of performance suspension systems and off-road vehicle components. This collaboration brings FlexShopper's innovative LTO financing directly to ICON's customers, making premium vehicle upgrades more accessible and affordable.   ICON’s customers now have the ability to obtain high-quality off-road performance parts and accessories with flexible weekly payments, no credit needed, and a straightforward approval process-powered by FlexShopper's advanced underwriting and technology platform. “We are excited to provide ICON’s customers with flexible payment options for the products they need and want,” said Russ Heiser, CEO of FlexShopper. "Partnering with a respected industry leader like ICON enables us to serve a passionate community of automotive enthusiasts while enhancing their buying power." Founded on a commitment to innovation and performance, ICON designs and manufactures state-of-the-art suspension systems and components for trucks, SUVs, and Jeeps. Their products are engineered for superior ride quality, strength, and durability-built to conquer rugged terrain while maintaining excellent on-road performance. By offering LTO solutions through FlexShopper, ICON enhances the buying experience for customers seeking to build or upgrade their vehicles with top-tier components. The addition of LTO financing aligns with ICON's commitment to delivering high-performance products and services, giving more drivers the opportunity to equip their vehicles without compromising on quality or budget. FlexShopper’s LTO option is now available at http://www.iconvehicledynamics.com and participating retail partners. For more information on FlexShopper's LTO solutions, visit http://www.flexshopper.com. Mr. Heiser, continued, “We are actively working to regain compliance with Nasdaq’s listing standards as soon as practicable. We remain committed to transparency and strong financial reporting as we continue to execute on our business strategy.” 10-Q Filing and Nasdaq Compliance On May 22, 2025, the Company received a notice from the Nasdaq Listing Qualifications staff of Nasdaq indicating that, as a result of not having timely filed its Form 10-Q for the quarterly period ended March 31, 2025, and because the Company remains delinquent in filing its Form 10-K for the year ended December 31, 2024 (the “Initial Delinquent Filing”), the Company does not comply with Nasdaq Listing Rule 5250(c)(1), which requires timely filing of all required periodic financial reports with the Securities and Exchange Commission. The Company intends to file its Form 10-K for the year ended December 31, 2024 and its Form 10-Q for the quarter ended March 31, 2025 as soon as practicable. The Company has until June 16, 2025 to submit a plan to regain compliance with respect to these delinquent reports. If Nasdaq accepts the Company's plan, then Nasdaq may, at its discretion, grant the Company up to 180 additional calendar days from the due date of the Initial Delinquent Filing, or October 13, 2025, to regain compliance. In determining whether to accept the plan, Nasdaq will consider such things as the likelihood that the Filing, along with any subsequent periodic filing that will be due, can be made within the 180 day period, the Company’s past compliance history, the reasons for the late filing, other corporate events that may occur within its review period, the Company’s overall financial condition and its public disclosures. If Nasdaq does not accept the Company’s plan, then the Company will have the opportunity to appeal that decision to a Nasdaq Hearings Panel. About FlexShopper FlexShopper, Inc. is a leading national financial technology company that offers innovative payment options to consumers. FlexShopper provides a variety of flexible funding options for underserved consumers through its direct-to-consumer online marketplace at Flexshopper.com and in partnership with merchants both online and at brick-and-mortar locations. FlexShopper’s solutions are crafted to meet the needs of a wide range of consumer segments through lease-to-own and lending products. Company Contact:FlexShopper, Inc.Investor Relationsir@flexshopper.com  Investor and Media Contact:Andrew BergerManaging DirectorSM Berger & Company, Inc.Tel (216) 464-6400andrew@smberger.com 

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