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FLY FOR PEANUTS! SOUTHWEST TO SERVE CHARLES M.

1. Southwest announces new service to Santa Rosa, California starting April 2026. 2. The new route connects to San Diego, Las Vegas, Denver, and Burbank. 3. Southwest aims to solidify its footprint in California's airline market. 4. Rapid Rewards offers enhanced benefits to travelers and cardmembers alike. 5. The airline leads in intra-California services and customer loyalty.

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FAQ

Why Bullish?

The expansion into a new market can increase revenue and passenger traffic for LUV, following historical patterns where similar expansions have boosted stock performance.

How important is it?

The announcement directly impacts LUV's growth strategy and market positioning, making it significant for investors and stakeholders.

Why Long Term?

The long-term impact is due to anticipated customer growth and increased market share in California, validated by previous successful expansions into new regions.

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Airline grows its Golden State footprint to 14 airports   , /PRNewswire/ -- It's a September surprise as Southwest Airlines Co. (NYSE: LUV) is announcing service to Santa Rosa, California's Charles M. Schulz Sonoma County Airport (STS) is set to begin April 7, 2026, with initial flights available for purchase tomorrow morning at Southwest.com®.  "We aren't slowing down in our pursuit to provide Customers with more options than ever before," said Andrew Watterson, Chief Operating Officer at Southwest Airlines. "Adding Charles M. Schulz Sonoma County Airport to our route map provides more access to California's famed Wine Country for our Customers and further solidifies our yearslong commitment to California."  Seeing Red: Woods and Wines Inaugural service for Southwest Airlines® at Santa Rosa (Sonoma County), California, will connect nonstop to San Diego, Las Vegas, Denver, and Burbank, California. The San Diego and Las Vegas routes are set to operate daily, including two San Diego roundtrips on peak days. Burbank will initially operate five days per week and Denver will operate on Saturdays only.  The airline previously announced new service to St. Thomas, United States Virgin Islands; Knoxville, Tennessee; and St. Maarten, all scheduled to begin throughout the first half of 2026. The airline intends to moor another new destination to its route map soon.  California Here We Come  Southwest® offers, without regional carriers, more intra-California service than any other airline.1 It also leads in available seats, daily departures, and proudly carries the most passengers in the Golden State.1   STS, the airport adorned with the beloved cartoon characters, will be the 14th in Southwest's California catalog, connecting Wine Country to the soon-to-open new Terminal 1 in San Diego, as well as the reimagined Hollywood Burbank Airport on Southwest marketed- and operated-flights. Want even more from Southwest?   Join Rapid Rewards®. Rapid Rewards Members earn points by flying or spending with partners. Members can purchase points to earn a reward to book their favorite destination or a new Southwest route.   The reimagined Southwest Rapid Rewards® Credit Cards from Chase make everyday spending and flying even more rewarding. For a limited time, new Southwest Rapid Rewards Plus, Priority, or Premier Consumer Credit Cardmembers can earn 100,000 bonus points after spending $4,000 in the first 5 months from account opening – the best points offer this year.   To learn more about Southwest Rapid Rewards Credit Cards from Chase, please click here.  ABOUT SOUTHWEST AIRLINES CO.  Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 117 airports across 11 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline1. By empowering its more than 72,0002 People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among more than 140 million Customers carried in 2024. Southwest leverages a unique legacy and mission to serve communities around the world including harnessing the power of its People and Purpose to put communities at the Heart of its success. Learn more by visiting Southwest.com/citizenship.  Based on U.S. Dept. of Transportation quarterly Airline Origin & Destination Survey as of Q1 2025  Fulltime-equivalent active Employees as of June 30, 2025  SOURCE Southwest Airlines Co. WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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