1. Nike aims to attract women consumers by supporting athlete Faith Kipyegon's record attempt. 2. The project targets women seeking performance-oriented running footwear and apparel.
Nike's focus on female consumers through high-profile endorsements can enhance brand loyalty and sales, similar to past initiatives that boosted earnings.
This initiative showcases Nike's strategic focus on a key demographic, which historically influences sales growth.
The immediate marketing campaign around the record attempt may lead to increased visibility and sales in the near future.