Ford launches exclusive experience program for its priciest pickups
1. Ford launches exclusive program for 'Platinum Plus' F-Series customers. 2. New program includes concierge services and premium maintenance plans. 3. Platinum Plus trucks priced from around $100,000, catering to high-end buyers. 4. Uncertainty over potential tariffs may impact F-Series pricing strategy. 5. Ford aims to enhance user experience and competitive advantage.