Ford to build EV pickup with a starting price of $30K in bid to catch China rivals
1. Ford will unveil affordable EVs, starting with a $30,000 pickup in 2027. 2. A $2 billion investment aims to retain 2,200 jobs in Louisville plant. 3. China's low-cost EVs set benchmarks, challenging Ford's pricing strategy. 4. Ford faces $10 billion losses in EV operations and has scaled back goals. 5. Competition in affordable EV market intensifies among multiple startups and manufacturers.