Forrester Opens Nominations For Its 2025 Global Technology Awards
1. Forrester announces its annual global Technology Awards for IT strategies. 2. A new Data & AI Impact Award will focus on North American organizations.
1. Forrester announces its annual global Technology Awards for IT strategies. 2. A new Data & AI Impact Award will focus on North American organizations.
Recognition through awards can enhance Forrester's reputation and attract clients, similar to past award-driven brand boosts seen in tech companies like Gartner or IDC. Enhanced visibility with the introduction of the new Data & AI Impact Award signals Forrester's commitment to areas crucial for business innovation.
The establishment of awards reinforces Forrester's positioning in the IT consulting market, suggesting increased potential for client engagement and revenue.
Award programs can build long-term relationships and repeat business from recognized organizations. Historically, awards have led companies to increase partnerships and seek consultancy, creating sustained revenue streams.