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Forrester's 2025 Global Customer Experience Index Rankings: 21% Of Brands Declined, 6% Improved, And 73% Remained Unchanged

1. Forrester's CX Index 2025 highlights persistent declines in customer experience quality. 2. Challenges include employee experience issues and ineffective tech implementations affecting consumer perceptions.

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FAQ

Why Neutral?

While the challenges noted in the CX Index indicate ongoing headwinds for FORR, they do not explicitly suggest an immediate negative impact on sales or profitability. Historically, such studies shape industry insights, but their direct influence on stock price is often gradual.

How important is it?

The article discusses critical elements of customer experience, which is central to Forrester's business. Such discussions may lead to indirect effects on FORR's consulting engagements over time, influencing future growth potential.

Why Long Term?

The insights from the CX Index could influence strategic decisions over time, driving demand for Forrester's consulting services as brands seek to improve customer experience. However, the immediate effects on stock performance could be more muted.

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NASHVILLE, Tenn. & CAMBRIDGE, Mass.--(BUSINESS WIRE)--According to Forrester's (Nasdaq: FORR) global Customer Experience Index (CX Index™) 2025 rankings, ongoing challenges that drove last year's decline in customer experience (CX) quality — weaker employee experience, waning customer obsession, disappointing tech implementations, and economic volatility — continue to impact how consumers perceive CX quality. Furthermore, the disparity between the customer experience that brands intend to deliv.

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