1. Forrester's BX Index shows strong brand experience boosts customer engagement. 2. Higher customer BX scores lead to increased purchase likelihood and premium pricing.
Forrester's focus on brand experience aligns with increasing consumer preference trends. Historical examples show that brands with recognized quality and experience often see stock price uplifts.
The findings suggest Forrester's insight into customer behavior could inform strategy and drive investor confidence.
Sustained brand experiences influence customer loyalty over extended periods, potentially enhancing FORR's revenue and stock over time.