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FOX News Channel Signs Lara Trump to Host Weekend Primetime Program

1. FOX News Channel announces Lara Trump as host for weekend program. 2. The new show My View with Lara Trump debuts on February 22nd. 3. Lara Trump aims to address American life and political issues. 4. FOX News maintains leading position in cable news viewership. 5. FNC appeals to diverse political audiences and dominates ratings.

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FAQ

Why Bullish?

Lara Trump's programming could attract viewers and enhance advertising revenue for FOX.

How important is it?

The introduction of a notable host may significantly enhance FOX's market position.

Why Short Term?

The new show premieres quickly, likely influencing viewer engagement soon.

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NEW YORK--(BUSINESS WIRE)--FOX News Channel (FNC) has signed Lara Trump to host a new weekend primetime program entitled My View with Lara Trump, announced FOX News Media Chief Executive Officer Suzanne Scott. Premiering on February 22nd, the new program will air on Saturdays from 9-10 PM/ET. One Nation with Brian Kilmeade will be moved to Sundays from 10-11 PM/ET. In making the announcement, Ms. Scott said, “A gifted communicator who knows how to connect to the viewers, successful entrepreneur and working mother, Lara’s innate understanding of the American public and today’s political landscape will be a compelling addition to our weekend lineup.” Ms. Trump added, “I’m thrilled to bring my voice back to FOX News, talk directly with the American people, and highlight what makes this country so great. As I cover the success of The Golden Age of America, I look forward to where this time will lead our country and where this opportunity will lead me in the future.” My View with Lara Trump will focus on the return of common sense to all corners of American life as the country ushers in a new era of practicality. Every week, the program will feature big picture analysis and interviews with thought leaders, shedding light on the headlines driving the national conversation and affecting families around the country. Most recently, Ms. Trump served as the Republican National Committee’s co-chair, where she played a pivotal role in the re-election of President Donald Trump as well as Republicans regaining control of the Senate and maintaining a House majority. Previously, she was a senior adviser to the Trump campaign during the 2020 presidential election and served as surrogate during his 2016 campaign. In addition to her political career, Ms. Trump has hosted a web series entitled The Right View since 2020, which features a panel of conservative women dissecting the sociopolitical issues of the day. Additionally, from 2021-2022, she served as an FNC contributor, offering her take on headlines across daytime and primetime programming. A graduate of North Carolina State University, Ms. Trump began her career as a producer for CBS’ Inside Edition. FOX News Channel (FNC) is a 24-hour all-encompassing news service and has been the number one network in basic cable for the last nine years and the most-watched television news channel for 23 consecutive years, currently attracting nearly 70% of the cable news viewing audience according to Nielsen Media Research. Notably, Nielsen/MRI Fusion has consistently shown FNC to be the network of choice for more Democrat and Independent viewers, with the most politically diverse audience in cable news. A 2024 Pew Research Center study found that more Americans named FNC as their main source for political news than any other network while a 2023 New York Times/Siena College poll found FNC as the leading single source of news for voters across the country. Owned by Fox Corporation, FNC is available in more than 60 million homes and dominates the cable news landscape, routinely notching the top 10 programs in the genre.

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