1. BEN launched tax aware long-short strategies on Canvas platform. 2. These strategies aim to enhance tax efficiency for investors. 3. Strategies utilize long-short positions and leverage for potential excess returns. 4. Industry growth in tax aware strategies supports BEN's expansion goals. 5. BEN manages approximately $155 billion in SMA assets.
The introduction of tax aware long-short strategies aligns with market trends toward customization and efficiency. Similar product launches have positively impacted competitors' stock prices historically, suggesting potential upward pressure on BEN's valuation.
The article directly covers innovative products that could drive future revenue. Given BEN's financial focus, these developments will likely attract investor interest.
The ongoing integration of innovative investment solutions like long-short strategies positions BEN favorably for future growth, following the long-term trend in personalized investment management. Historical precedents show companies that innovate within asset management frequently sustain growth over longer periods.
As direct indexing matures, tax aware long-short strategies represent a natural evolution of direct and custom indexing.
Franklin Resources, Inc. (NYSE:BEN), a global investment management organization operating as Franklin Templeton, today announced the launch of tax aware long-short strategies on its Canvas platform. The introduction of these strategies is designed to further position Canvas as a comprehensive platform for personalized, tax-managed investing by equipping advisors with an additional tool to meet a range of client objectives while aiming to improve pre- and after-tax returns.
Starting with a U.S. Large Cap 130/30 structure, the suite of strategies will grow to include additional leverage options. Tax aware long-short strategies have shown strong recent industry growth and this launch is a continuation of the firm's strategy to expand the Canvas investment solution suite, delivering a robust ecosystem of tools to partner firms and advisors.
By combining long and short positions with the use of leverage, tax aware long-short strategies can expand the opportunity to generate excess return while enhancing tax benefits through increased loss harvesting potential compared to a long-only direct index. When fit for investors, these strategies provide a powerful tool to diversify concentrated stock positions, prepare for liquidity events, and unlock portfolios constrained by tax lock.
"Tax aware long-short strategies are gaining momentum and Canvas stands apart as one of a few solutions offering both long-short and traditional direct indexing in one seamless, advisor-friendly experience," said Roger Paradiso, Head of Franklin Templeton Custom Client Solutions. "Our quantitative legacy combined with our advanced front- and back-end technology, gives us a unique edge in delivering tax aware long-short portfolios seamlessly and transparently to clients. Like everything else on Canvas, this empowers advisors and investors to further unlock deep customization and tax efficiency."
Canvas is core to Franklin Templeton's commitment to delivering innovative, personalized investment solutions to advisors.
Franklin Templeton is a leading provider in the SMA industry, with approximately $155 billion in SMA assets under management as of June 30, 2025, strengthened by the year-over-year growth of its Canvas platform, which accounts for $13.8 billion.
About Franklin Templeton
Franklin Resources, Inc. (NYSE:BEN) is a global investment management organization with subsidiaries operating as Franklin Templeton and serving clients in over 150 countries. Franklin Templeton's mission is to help clients achieve better outcomes through investment management expertise, wealth management and technology solutions. Through its specialist investment managers, the company offers specialization on a global scale, bringing extensive capabilities in fixed income, equity, alternatives, and multi-asset solutions. With more than 1,500 investment professionals, and offices in major financial markets around the world, the California-based company has over 75 years of investment experience and $1.64 trillion in assets under management as of August 31, 2025. For more information, please visit franklintempleton.com and follow us on LinkedIn, X and Facebook.
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O'Shaughnessy Asset Management, LLC (OSAM) is a Franklin Templeton company.
All investments involve risks, including possible loss of principal. Tax management practices may impact performance, portfolio characteristics and holdings; and may not result in favorable outcomes.
CANVAS® is an interactive web-based investment tool developed by O'Shaughnessy Asset Management, L.L.C. ("OSAM") that permits an investment professional to select a desired investment strategy for the professional's client.
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Franklin Templeton
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