Unlocking Advertising Opportunities with Magnite

The collaboration with Magnite introduces programmatic advertising at scale, transforming the way advertisers reach gamers in a console-quality environment. Magnite's SpringServe ad server and advanced programmatic capabilities will allow brands to connect with engaged players across various Smart TV manufacturers and game genres, including action, sports, casual, and family games.

André Swanston, Co-Founder and CEO of PHȲND, remarked, "PHȲND was built to expand the definition of gaming by removing friction for players and unlocking new possibilities for developers and brands." This partnership aims to deliver substantial value for players through free access to games, all while enabling advertisers to effectively target audiences in a brand-safe setting.

Enhanced Inventory and Campaign Management

The integration of Magnite's programmatic infrastructure with PHȲND's growing catalog of games offers advertisers a diverse and brand-safe inventory. Campaigns can be customized based on various parameters such as demographics, interests, and gaming behavior, allowing brands to optimize their ad spend while ensuring a pleasant player experience through non-intrusive ad formats.

• Free Gaming Access: Players can enjoy quality games without any subscription fees.
• Targeted Advertising: Advertisers can tailor campaigns based on user behavior and preferences.
• Brand-Safe Environment: The partnership ensures a safe space for brands to connect with gamers.

The Future of Cloud Gaming

Sean Buckley, President of Revenue at Magnite, stated, "PHȲND brings together the excitement of gaming and the accessibility of smart TVs to deliver an innovative experience for both consumers and advertisers." He emphasized Magnite's unique position due to its deep omnichannel experience in both streaming TV and gaming, which makes it ideal to help PHȲND monetize premium content effectively.

This partnership signifies a major advancement in establishing ad-supported cloud gaming as a prominent entertainment avenue. As Smart TVs become the central hub for entertainment globally, this collaboration creates unmatched opportunities for brands to engage with players in their natural environments.

About PHȲND and Magnite

PHȲND is dedicated to making gaming accessible to everyone, providing free instant access to a vast array of quality games directly on Smart TVs—no consoles, no downloads, and no subscription fees involved. For more information on partnering with PHȲND, visit phynd.co.

Magnite (NASDAQ: MGNI) stands as the world’s largest independent sell-side advertising company, enabling publishers to monetize content across screens and formats including CTV, online video, display, and audio. Trusted by leading agencies and brands, Magnite executes billions of advertising transactions each month from its offices across the globe, including major cities such as New York City, Los Angeles, London, and Sydney.