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Fresh Ways to Frosty: Wendy's Reimagines Famous Dessert with April Launch of Frosty Swirls and May Launch of Frosty Fusions

1. Wendy's introduces Frosty Swirls and Frosty Fusions with various mix-ins. 2. Frosty Swirls available via the app April 11, nationwide April 15. 3. Frosty Fusions include Pop-Tarts and OREO mix-ins, launching May 12. 4. Innovations cater to consumer demand for new flavors and customization. 5. Wendy's aims to enhance customer experience with redesigned cups and spoons.

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Why Bullish?

The introduction of new and innovative products typically boosts customer interest and sales, positively impacting Wendy's performance, which could indirectly benefit Kellanova due to their association with snack products like Pop-Tarts. Historical launches of innovative products often correlate with increased market share and brand loyalty.

How important is it?

The article highlights new product offerings tied to Kellanova's brand, suggesting relevance to snack lovers and potential sales alignment. As Frosty products incorporate ingredients closely related to Kellanova's portfolio, there is a significant overlap in target demographics.

Why Short Term?

The immediate availability of new Frosty products aims to attract customers quickly, indicating a quick financial impact. Seasonal product changes often see immediate sales increases, but long-term brand value impact depends on sustained consumer interest.

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Wendy's is offering even more ways to love Frosty with new sauces and mix-ins, including OREO cookie pieces and Pop-Tarts Crunchy Poppers pieces, /PRNewswire/ -- Wendy's® is reimagining the famous Frosty® with new ways to experience the beloved frozen treat! Fans can enjoy a fresh take on Frosty with the introduction of Frosty Swirls™, which feature new sauces, and Frosty Fusions™, which include sauces and various sweet treat mix-ins such as Pop-Tarts® and OREO® cookies. Fans can try out the fresh taste of Frosty Swirls by ordering exclusively in the Wendy's app beginning April 11*. Frosty Swirls will be available nationwide April 15 and Frosty Fusions will follow with nationwide availability beginning May 12. Wendy’s puts a fresh spin on Frosty with Frosty Swirls and Frosty Fusions coming to restaurants nationwide this spring "Frosty has been on Wendy's menu for 55 years and is one of the most iconic frozen treats in American culture. We're expanding on our beloved Frosty so when a sweet tooth strikes, the choice is easy for consumers: It's Gotta Be Wendy's," said Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy's Company. "We know consumers are always on the lookout for new flavors and ways to customize their order with sauces and mix-ins. We can't wait for everyone to experience even more ways to enjoy our iconic Frosty!" Frosty Swirls launching in the Wendy's App April 11, nationwide April 15: Frosty Swirls start with choosing fans' favorite Frosty flavor then selecting one of three indulgent sauces swirled in the Frosty. Strawberry Frosty Swirl™ features sweet, juicy strawberry sauce swirled and topped on a creamy Frosty. Caramel Frosty Swirl™ gives fans an even sweeter treat that tastes like a cold, creamy candy bar. Brownie Batter Frosty Swirl™ is the decadent, chocolatey Frosty treat of any fan's dreams. Frosty Fusions launching nationwide May 12: Wendy's new Frosty innovation doesn't stop with the new Frosty Swirls. For the first time ever, fans can add a sauce and mix-ins for extra flavor with the new Frosty Fusions. Pop-Tarts® Strawberry Frosty Fusion™ is the first time this snacking staple is officially offered as a mix-in for a frozen dessert in the QSR industry, combining Wendy's Frosty and sweet strawberry sauce with chunks of strawberry-flavored Pop-Tarts® Crunchy Poppers pieces. OREO® Brownie Frosty Fusion™ features the classic Frosty swirled with the chocolatey Brownie Batter sauce mixed with perfectly crunchy OREO® cookie pieces. Caramel Crunch Frosty Fusion™ blends the classic Frosty with crunchy toffee pieces and a sweet caramel sauce. Wendy's reshaped ways to Frosty for every single customer, including updated in-restaurant equipment for the perfectly mixed Frosty Fusion treat for every visit. All Frosty treats will be served in a newly designed cup with a domed lid, perfect for dipping a Hot & Crispy Fry. For fans who use spoons, Wendy's created a new, custom blue Frosty spoon specially designed for the best experience, allowing fans to get every last bit of creamy goodness from the bottom of the cup.Dessert lovers can find their closest restaurant using the Wendy's Store Finder. With so many new ways to Frosty, fans can have their Frosty and eat it, too!ABOUT WENDY'SThe Wendy's Company (Nasdaq: WEN) and Wendy's® franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide. Founded in 1969, Wendy's is committed to the promise of Fresh Famous Food, Made Right, For You, delivered to customers through its craveable menu including made-to-order square hamburgers using fresh beef**, and fan favorites like the Spicy Chicken Sandwich and nuggets, Baconator®, and the Frosty® dessert. Wendy's supports the Dave Thomas Foundation for Adoption®, established by its founder, which seeks to dramatically increase the number of adoptions of children waiting in North America's foster care system. Learn more about Wendy's at www.wendys.com. For details on franchising, visit www.wendys.com/franchising. Connect with Wendy's on X, Instagram and Facebook.ABOUT OREO® COOKIEOREO® is AMERICA'S FAVORITE COOKIE®, available in more than 100 countries around the globe. Over 60 billion OREO® cookies are sold each year with more than 20 billion of those cookies sold in the U.S. annually. An estimated 500 billion OREO® cookies have been sold since the first OREO® biscuit was developed in 1912. For more information, follow OREO® on Facebook/OREOUnitedStates, Twitter/X @OREO, TikTok @OREO or on Instagram @OREO.ABOUT KELLANOVAKellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods with a legacy stretching back more than 100 years. Powered by differentiated brands including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's ® Rice Krispies Treats®, RXBAR®, Eggo®, MorningStar Farms®, Special K®, Coco Pops®, and more, Kellanova's vision is to become the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our net sales for 2024 were approximately $13 billion.At Kellanova, our purpose is to create better days and ensure everyone has a seat at the table through our trusted food brands. We are committed to promoting sustainable and equitable food access by tackling the crossroads of hunger, sustainability, wellbeing, and equity, diversity & inclusion. Our goal is to create Better Days for 4 billion people by the end of 2030 (from a 2015 baseline). For more detailed information about our commitments, our approach to achieving these goals, and methodology, please visit our website at https://www.kellanova.com.*Account registration required.** Fresh beef available in the contiguous U.S. and Alaska, as well as Canada, Mexico, Puerto Rico, the UK, and other select international markets.SOURCE The Wendy's Company WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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