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Fresha Enhances Customer Engagement with RCS for Business Powered by Twilio and Google

1. Fresha adopts Twilio's RCS messaging, enhancing customer trust and business growth. 2. Over 700,000 daily appointments empower Fresha's 130,000 partners globally.

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Why Bullish?

Fresha's integration of Twilio's RCS messaging suggests increased revenue potential for TWLO. Similar collaborations have historically led to stock price surges, indicating positive market reception.

How important is it?

The strategic adoption of Twilio's technology by Fresha highlights TWLO's growing market relevance, likely reflecting positively in its financials.

Why Short Term?

The announcement may lead to an immediate boost in investor confidence and stock performance. Quick integration results in observable growth metrics within a few quarters.

Related Companies

LONDON--(BUSINESS WIRE)--Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalised experiences for today's leading brands, today announced that Fresha, a leading booking platform for the beauty and wellness industry, is building deeper customer trust and driving significant business growth by adopting Rich Communication Services (RCS) messaging, powered by Twilio and Google. Fresha, which facilitates over 700,000 appointments daily for its 130,000 partners in 120.

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