1. Kingsford launches limited-edition Christmas Coal for holiday grilling. 2. The product features playful holiday packaging and unique gift potential. 3. Christmas Coal is available while supplies last at select retailers. 4. Kingsford collaborates with Jason Kelce to promote the product via social media. 5. Historical focus on togetherness and enjoyable grilling experiences highlighted.
FAQ
Why Bullish?
The festive launch targets seasonal demand, likely increasing sales and brand loyalty. Past product launches have shown enhanced consumer engagement and revenue growth for Kingsford.
How important is it?
The campaign leverages a culturally resonant theme, likely driving holiday sales, beneficial for the parent company CLX. Seasonal products in consumer goods often correlate directly with quarterly performance metrics.
Why Short Term?
The holiday season presents immediate opportunities for sales spikes; this promotion is time-sensitive. Seasonal products often see a rapid influx in interest leading to short-lived sales boosts.
Kingsford™ Unveils Holiday Cheer with Christmas Coal
Kingsford™, a renowned leader in charcoal grilling for over a century, has announced the launch of its limited-edition Christmas Coal. This festive product features a 4-lb. bag of Kingsford Original Charcoal, designed specifically for the holiday gifting season. Available starting today at select retailers*, Christmas Coal promises to bring together families and friends for memorable grilling experiences during the holidays.
What is Christmas Coal?
Christmas Coal is a playful twist on the traditional "lump of coal" gag gift. The 4-lb. bags come adorned in festive packaging, turning an old holiday joke into a charming and functional gift. This unique product maintains the trusted fast-lighting and long-burning characteristics of Kingsford Original Charcoal, making it a perfect choice for winter barbecues and holiday gatherings.
Giveaway Opportunities
In the spirit of giving, Kingsford has partnered with football superstar Jason Kelce to provide fans a chance to win a FREE bag of Christmas Coal. Participants can enter the giveaway by following @Kingsford, liking the promotional post, and commenting on the Instagram collaboration starting today. A total of 75 winners will be randomly selected to receive a free bag of this festive charcoal.
- Follow @Kingsford on Instagram
- Like the promotional post
- Comment on the post
- Winners announced on or around Monday, December 15
This giveaway is open to legal residents of the United States (including D.C.) who are 18 years or older, and no purchase is necessary to enter.
Perfect Holiday Gift for Grillers
Christmas Coal is ideal for various holiday occasions, including white elephant swaps and stocking stuffers. Its festive design offers a delightful surprise for anyone on the naughty-but-nice list. According to Mitchell O'Furey, Head of Marketing at Kingsford, "Charcoal grilling is all about spending time with the people you care about over delicious food, and Christmas Coal celebrates the grillers who make that possible."
Product Availability
This limited-edition product will be available while supplies last at select retailers across the nation, including:
- Albertson's United division (Texas and New Mexico)
- Brookshire (Texas, Louisiana, Arkansas, and Oklahoma)
- AWG (a wholesaler serving independent stores across 36 states)
Barbecue enthusiasts can use Kingsford's product locator tool at www.kingsford.com/products/ to find Christmas Coal near them.
About Kingsford and The Clorox Company
Founded over 100 years ago, Kingsford remains America’s favorite charcoal brand, known for its quality and performance. The Kingsford product line continues to deliver the authentic wood-fired flavor grilling enthusiasts cherish.
Parent company The Clorox Company (NYSE: CLX) aims to promote wellness and sustainability through its diverse brands, which include Kingsford. Clorox has been recognized on Barron’s 100 Most Sustainable Companies list for its dedication to responsible business practices.