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From PepsiCo to Taco Bell, dirty soda is taking over

1. PepsiCo is launching dirty soda-inspired drinks to revitalize sales. 2. Dirty soda trend is gaining traction in restaurants and fast-food chains. 3. Soda consumption is projected to rise due to new beverage innovations. 4. Young consumers are increasingly attracted to customized drinks like dirty soda.

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FAQ

Why Bullish?

The introduction of dirty soda products positions Pepsi for market growth, potentially reversing soda decline.

How important is it?

The trend presents a significant market opportunity for Pepsi, targeting young consumers and revitalizing the beverage category.

Why Long Term?

Sustained consumer interest in dirty soda can lead to lasting brand loyalty and market share growth.

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