Frontier Airlines' new perks target loyalty members of rivals, exec says
1. Frontier Airlines targets premium flyers dissatisfied with loyalty perks. 2. New travel incentives could attract higher spending customers.
FAQ
Why Bullish?
Attracting premium customers may increase revenue. Historical examples include carriers like Southwest successfully attracting higher-end customers.
How important is it?
New incentives directly relate to market positioning and revenue potential for ULCC.
Why Short Term?
Immediate customer acquisition strategies could show quick results. Previous campaigns targeting premium markets have seen rapid upticks in bookings.