StockNews.AI
ULCC
StockNews.AI
15 hrs

Frontier Airlines Offers Unlimited Companion Travel and First Class Upgrades with Platinum Status Challenge

1. Frontier Airlines launches Platinum Status Challenge for $99. 2. Participants can earn Elite Status Points quickly through specific spending. 3. Challenge offers significant perks, including unlimited companion travel and First Class upgrades. 4. Enrollment available until December 31, 2025, providing benefits until 2026. 5. Part of Frontier's broader transformation for enhanced customer experience.

9m saved
Insight
Article

FAQ

Why Bullish?

The introduction of the Platinum Status Challenge may attract more customers, positively impacting revenues. Historical examples indicate loyalty programs successfully drive passenger numbers and revenue for airlines.

How important is it?

The article directly focuses on new customer acquisition strategies for ULCC. Promotions that enhance loyalty and increase travel frequency can significantly impact financial performance.

Why Short Term?

Immediate customer interest could lead to rapid revenue growth in upcoming quarters. Similar promotions in the industry have shown increased bookings in the near term.

Related Companies

Join for $99, earn 12.5K miles in 90 days, and unlock Platinum perks through the end of 2026 including unlimited companion travel, First Class upgrades, free bags, and more

DENVER, Oct. 1, 2025 /PRNewswire/ -- Frontier Airlines (NASDAQ:ULCC), America's Low Fare Airline, today announced the launch of its new Platinum Status Challenge, giving travelers the chance to enjoy Elite Platinum Status through the end of next year. By enrolling in the challenge for just $99 and earning 12,500 Elite Status Points within 90 days, participants will unlock Platinum benefits through December 31, 2026, making every trip more rewarding.

Elite Platinum Status Benefits Include:

  • Unlimited companion travel (choose a different companion for every flight)
  • Free checked bag, plus free carry-on for everyone on the booking
  • Complimentary premium seat selection at booking, upgrades to UpFront Plus seating 12 hours before departure, and eligibility for First Class upgrades beginning in early 2026 (all based on availability)
  • Boarding Group 1 priority access
  • No change or cancel fees
  • Priority customer care

Normally, 50,000 Elite Status Points are required to achieve Platinum, but the Platinum Challenge makes it possible with just 12,500. Enrollment is open through December 31, 2025.

How to Earn Points Quickly

Elite Status Points accrue on purchases made through FlyFrontier.com or the Frontier mobile app, including flights, bags, seats, and bundles. Members earn 10x points per $1 spent, with higher multipliers for existing elite tiers. The Frontier Airlines World Mastercard®, issued by Barclays, earns 1x point per $1 spent on everyday purchases and can be used to accelerate progress toward Platinum when combined with travel spend. 

"Platinum Status delivers incredible value, flexibility, and comfort for our most loyal travelers," said Bobby Schroeter, Frontier's Chief Commercial Officer. "From unlimited companion travel to free bags, upgrades to premium seating, and now upcoming eligibility for First Class upgrades in 2026, the Platinum Challenge is an extraordinary opportunity at a fraction of the normal requirement."

To learn more about the Platinum Status Challenge and to register, visit https://www.flyfrontier.com/PlatinumChallenge

The New Frontier

The Platinum Challenge is part of a larger transformation at Frontier Airlines, known as The New Frontier. This evolution is about more than low fares – it's about pairing affordability with a better overall travel experience. Customers are already seeing meaningful changes: clearer and more flexible fare options, enhanced support, and new seating choices designed to add comfort without losing value.

In 2026, Frontier will introduce First Class seating, offering unmatched comfort at Frontier's trademark affordable prices, with Platinum members eligible for complimentary upgrades. Combined with upgrades into Premium and UpFront Plus seating, along with unlimited companion travel, these enhancements reflect Frontier's commitment to making every journey simpler, more comfortable, and more rewarding.

About Frontier Airlines:

Frontier Airlines, Inc. (NASDAQ: ULCC) is committed to delivering Low Fares Done Right. Headquartered in Denver, Frontier operates one of the youngest and most fuel-efficient fleets in the U.S. With its expanding network, the most rewarding loyalty program, and bold new product offerings, Frontier is redefining low-fare travel and building The New Frontier as America's Low Fare Airline. 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/frontier-airlines-offers-unlimited-companion-travel-and-first-class-upgrades-with-platinum-status-challenge-302572827.html

SOURCE Frontier Airlines

Related News