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Frontier Airlines Wants to Be Your New Low Fare Airline, and Is Offering Fares as Low as $38* Roundtrip to a Wide Variety of U.S. and International Destinations

1. Frontier Airlines' sale offers roundtrip fares as low as $38. 2. Travelers must book by August 21 to access the promotional fares. 3. FRONTIER Miles members can earn 3x miles for flights booked by August 26. 4. New seating options and First Class debut are part of Frontier's upgrades.

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Why Bullish?

The promotional fare strategy enhances competitive positioning before peak travel periods, potentially boosting passenger volume and revenues. Historical examples, like Southwest's fare sales, indicate increased market share during aggressive price-cutting.

How important is it?

The article directly discusses Frontier's competitive pricing, which is crucial in driving immediate sales and market positioning.

Why Short Term?

The immediate sale prompts increased bookings quickly, particularly as summer ends. Similar seasonal promotions have historically resulted in short-term revenue spikes.

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DALLUVAAL
Two-Day Sale Unlocks Ultra-Low Cost Travel Throughout Month of September , /PRNewswire/ -- Frontier Airlines (Nasdaq: ULCC) wants to be your new low fare airline, and is celebrating the end of summer with a limited-time sale to destinations throughout the U.S., the Caribbean, and Latin America. Today and tomorrow, travelers can access fares as low as $38* roundtrip on a wide variety of routes. To take advantage of this limited time offer, consumers must book travel on FlyFrontier.com or the Frontier mobile app by 11:59 pm EDT on August 21. "We're ending the summer with a bang by slashing fares across our network," said Jeff Werkheiser, senior director of brand and customer engagement, Frontier Airlines. "Now is the perfect time to plan a last-minute September getaway with Frontier and have some extra cash in your pocket to spend at your destination." FRONTIER Miles members will enjoy even more value when they plan their next adventure by earning 3x miles when they book travel by August 26 and fly by November 19**. Members must opt in to the offer prior to booking travel. With award flights starting at just 5,000 miles, and with low fares to many exciting destinations, members can quickly earn and redeem award travel with the most rewarding loyalty program in the sky. Like the airline, FRONTIER Miles is also family friendly, offering easy family pooling of miles making it simple for families to enjoy rewards together. Joining is free. Frontier Airlines has introduced sweeping changes to its product and customer service offerings, ushering in 'The New Frontier.' Among the enhancements is UpFront Plus seating, an upgraded seating option with extra leg and elbow room in the first two rows of the aircraft. Customers in UpFront Plus enjoy a window or aisle seat with extra legroom and a guaranteed empty middle seat. The airline also now offers unlimited companion travel for its most loyal customers, with the flexibility to choose a different companion on every Frontier flight. Debuting in late 2025, Frontier will begin offering First Class seating, combining unmatched comfort and space at Frontier's trademark affordable prices. *About the Promotional Fare Offer:Tickets must be purchased by 11:59 pm Eastern time on Aug. 21, 2025. Sale fares are valid for nonstop travel on select days of the week, Sep. 2, 2025, through Sep. 30, 2025. 14-day advance purchase is required. Not all markets are available for all dates of travel. Round trip purchase is required. All travel rules will apply, including Frontier Airlines' Contract of Carriage. **About the 3x Miles Offer:Earn Triple Travel Miles on one eligible flight purchase at Flyfrontier.com. This offer is valid for a purchase made directly with Frontier between August 19, 2025, and August 26, 2025, for travel completed between August 19, 2025 and November 19, 2025. To qualify, provide your FRONTIER Miles ℠ number at the time of booking. Each bonus is specific to the individual passenger/member. You must opt in to this promotion at least 24 hours prior to departure to be eligible. All other ticket terms and conditions apply. Limit one bonus per member. Cannot be combined with other Travel Mile promotions. About Frontier Airlines:Frontier Airlines is dedicated to providing outstanding value and an exceptional travel experience. With the largest and youngest A320neo family fleet in the U.S., Frontier remains committed to leading the industry in fuel efficiency and was recognized in 2024 by the Centre for Aviation as the North American Environmental Sustainability Airline of the Year. The low-fare carrier provides some of the most affordable travel options across the U.S., Caribbean, Mexico, and Latin America. Based in Denver, Colo., Frontier Airlines, Inc. is a subsidiary of Frontier Group Holdings, Inc. (Nasdaq: ULCC). SOURCE Frontier Airlines WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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