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Funko Announces Jenn Reeves as Senior Vice President of Brand

1. Jenn Reeves joins Funko as SVP of Brand to drive global strategies. 2. Reeves has 20 years of experience in brand marketing and consumer engagement. 3. Funko aims to enhance consumer connection with pop culture through innovative branding. 4. New strategies will focus on multimedia campaigns and brand storytelling. 5. The appointment may significantly shape Funko's growth and market presence.

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Why Bullish?

The appointment of a highly experienced SVP is a positive growth signal. Similar past leadership changes in companies often corresponded with stock price increases.

How important is it?

The new SVP could lead innovative marketing strategies, significantly affecting brand growth and stock price. High potential for impact given the industry's competitive landscape.

Why Long Term?

Brand strategy changes will take time to manifest in sales and stock prices. Past instances show that effective branding often yields results over several quarters.

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STANHASMLP
EVERETT, Wash.--(BUSINESS WIRE)--Funko, Inc. (Nasdaq: FNKO), a leading pop culture lifestyle brand, is excited to announce the appointment of Jenn Reeves as Senior Vice President of Brand. Jenn will report directly to Cynthia Williams, CEO of Funko, and serve as a key member of the executive team, responsible for driving the 26-year-old company’s brand positioning, voice, persona, and growth strategies globally. “Jenn’s proven track record of building transformative consumer engagement campaigns is expected to help us continue to deepen our connection with fans while driving growth and innovation across the brand,” said Cynthia Williams, CEO of Funko. “Her vision, creativity, and consumer-centric approach align seamlessly with our mission to deliver tangible ways for fans to connect with their favorite pop culture moments and characters.” With over 20 years of experience revitalizing and repositioning lifestyle brands across various industries, Jenn Reeves is a passionate consumer champion, team builder, and cultural change agent. Most recently, she served as Global Vice President of Brand Marketing for Stanley 1913, where she led the transformation of a 110-year-old heritage brand into a global lifestyle sensation. Prior to that, she had her own brand consultancy, worked for several luxury home furnishings brands, and reinvented apparel and footwear brands around the world. “Funko’s unparalleled ability to connect fans with pop culture is a brand builder’s dream,” said Jenn Reeves. “As someone who thrives on storytelling and cultural relevance, joining the company during this exciting phase of its history is a huge opportunity to innovate and make a lasting impact. I’m thrilled to join this incredible team to help drive the brand forward.” In her role as SVP of Brand, Jenn will oversee Funko’s global brand strategy, driving growth and attempting to increase market share across key channels and regions. She will lead the development of breakthrough campaigns, creative brand storytelling, integrated marketing strategies, brand partnerships and 360-degree communication plans to further elevate Funko’s presence across its diverse product suite—including vinyl figures, bags, apparel, high-end collectibles, and accessories. Jenn will also focus on enhancing consumer engagement and ensuring a cohesive brand voice across all touchpoints. About Funko: Headquartered in Everett, Washington, Funko is a leading pop culture lifestyle brand. Funko designs, sources and distributes licensed pop culture products across multiple categories, including vinyl figures, action toys, plush, apparel, housewares and accessories for consumers who seek tangible ways to connect with their favorite pop culture brands and characters. Learn more at www.funko.com, and follow us on X (@OriginalFunko) and Instagram (@OriginalFunko). Forward Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this press release that do not relate to matters of historical fact should be considered forward-looking statements, including statements regarding the growth potential of our brand and our business. These forward-looking statements are based on management’s current expectations. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to, the important factors discussed under the caption “Risk Factors” in our quarterly report on Form 10-Q for the quarter ended September 30, 2024 and our other filings with the Securities and Exchange Commission that could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any such forward-looking statements represent management’s estimates as of the date of this press release. While we may elect to update such forward-looking statements at some point in the future, we disclaim any obligation to do so, even if subsequent events cause our views to change. These forward-looking statements should not be relied upon as representing our views as of any date subsequent to the date of this press release.

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