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Galderma's Differin is helping destigmatize acne care with first in category Roblox experience

1. Differin launches 'Level Up' campaign on Roblox targeting acne education for teens. 2. The campaign integrates education into top games where teens spend 2.5 hours daily. 3. Participants earn rewards and engagement through mini-games focused on skin health. 4. Roblox's 88 million daily users, 60% aged 13+, provide a prime audience. 5. Differin's holistic approach spans across multiple platforms beyond Roblox.

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Why Bullish?

Partnership enhances RBLX's relevance among Gen Z, boosting engagement and retention strategies. Historical examples show similar collaborations, like Nike on Roblox, led to increased user activity and brand loyalty.

How important is it?

This collaboration can significantly amplify RBLX's brand engagement and relevance with the teenage demographic, vital for future growth.

Why Short Term?

Immediate engagement boosts expected as the campaign activates interest among users; sustained long-term interest still needs monitoring.

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Differin's 'Level Up' campaign is integrated into top Roblox games. By infusing acne care into Roblox, Differin is tackling a significant emotional and mental health challenge with education, confidence and community building among teens and the gaming community. The activation strategically places acne care education inside five top Roblox experiences, ensuring the brand reaches young gamers where they already spend an average of 2.5 hours per day1. , /PRNewswire/ -- Galderma's leading acne care line, Differin, is expanding its presence on gaming platforms as the first in its category to launch on Roblox. The brand's 'Level Up' campaign aimed at gamers, focuses on educating and empowering the gaming community to take charge of their skin health. By integrating with some of the most popular games on the platform, the 'Level Up Lobby' experience invites players into an interactive world where mini games meet skin health education, empowering the gaming community with product knowledge and confidence.   "Differin has always been a pioneering brand in acne treatment, and the 'Level Up' campaign brings that innovative spirit to the teen community by gamifying the acne care many teens and young adults face daily. We're connecting with people in new ways by offering real solutions on a platform where people naturally gather, play and express themselves."TARA LOFTIS, GLOBAL PRESIDENT, DERMATOLOGICAL SKINCARE, GALDERMA According to the American Academy of Dermatology, 50 million Americans experience acne annually, with 85% of those affected aged 12 to 242. Despite growing acceptance, acne still impacts mental health — lowering confidence in 60% of those affected2. Research indicates that 90% of Gen Alpha and Gen Z, who are most affected by acne, frequently turn to gaming platforms like Roblox3. With around 88 million daily active users, 60% of whom are aged 13 and older, Roblox is a key platform for this demographic, helping boost confidence, foster creativity, and build problem-solving skills and teamwork 1. The Differin 'Level Up' Lobby appears across five popular Roblox experiences visited by millions monthly, including NewSmith, Teamwork Puzzles 2, Carry A Friend, Paradise RP and The Floor is Lava.This ensures that Differin meets its audience where they live, play and engage.  The collaboration on Roblox aims to further evolve the 'Level Up' campaign, exploring new media in ways that connect with the next generation of gamers.  The interactive space features an acne care education mini-game packed with Differin's acne-fighting arsenal. Participants can engage in three quick mini-game experiences:  Foam Blaster: Players use the foam blaster to clean hovering faces with Differin's 10% Benzoyl Peroxide Maximum Strength Foaming Cleanser. Power Patch Splat: Players launch Differin Power Patches at the right moment to splat pimples. Zit Zapper: Players zap zits as they appear on hovering faces with Differin's 10% Benzoyl Peroxide Spot Treatment. The more you play, the more you earn — and learn. Players can win virtual items, score exclusive rewards, and even unlock bonuses by uploading a Differin purchase receipt, bridging real-life skincare with virtual rewards. The experience blends education with commerce: shoppers can upload a receipt from any Differin product purchase from retailers where Differin is sold to claim a power-up of their choice in participating Differin 'Level Up' Lobby Roblox experiences, bridging real-life skincare with virtual rewards.  The Differin 'Level Up' Lobby is now available on Roblox to players ages 13+. There is no purchase necessary to participate. Learn more at TreatAcne.com. In addition to Roblox, Differin's 'Level Up' campaign spans the gaming ecosystem, with activations on platforms and services like Twitch, Reddit, TikTok, YouTube, and more. This holistic strategy leverages every touchpoint gamers frequent, providing Gen Z audiences with effective solutions for managing acne, ensuring they can face the challenges of both gaming and life with clearer skin and higher self-esteem.  About Differin® Differin®, part of the Galderma portfolio, was the first brand to receive FDA approval to make the power of a prescription-strength, acne-fighting retinoid available over-the-counter, marking the newest ingredient in the OTC acne category in more than 30 years. With a commitment to providing effective acne solutions, the Differin portfolio also includes cleansers, treatments, and moisturizers to support and provide wholistic acne solutions. Products are available at major retailers nationwide. For more information on the 'Level Up' campaign and Differin products, visit http://treatacne.com/ and for more information on Differin, please visit www.differin.com.  About Galderma Galderma (SIX: GALD) is the pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ—the skin—meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we are in shapes our lives, we are advancing dermatology for every skin story. For more information: www.galderma.com   Media ContactJeffrey Smith Head of U.S. Communications[email protected] + 1 (682) 401- 8428  REFERENCES:1.Roblox (2024) Brands.Roblox.com2. American Academy of Dermatology Association (2024) Acne Can Affect More Than Your Skin3. New Zoo (2024) How consumers engage with games today SOURCE Galderma WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM? 440k+ Newsrooms & Influencers 9k+ Digital Media Outlets 270k+ Journalists Opted In

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