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GameSquare's Stream Hatchet Publishes 2025 Q2 Live Streaming Trends Report

1. Live streaming viewership grew 5% to 9.1 billion hours in Q2 2025. 2. YouTube Gaming set a record with 2.2 billion hours watched. 3. Twitch's market share dropped to 54%, signaling competitive pressure. 4. Audience preferences shift towards creator-led interactive content. 5. GameSquare's strategy includes leveraging high-performance data analytics.

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FAQ

Why Bullish?

The growth in live streaming hours reflects favorable market conditions, positively influencing GameSquare's prospects.

How important is it?

The insights from the report signify trends that can enhance GAME's positioning and growth strategy.

Why Long Term?

Sustained growth in viewership and engagement can yield continued revenue streams for GAME over time.

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Global live streaming viewership grew 5% year-over-year to 9.1 billion hours watched during 2025 Q2, reflecting the highest quarterly level since 2021 Stream Hatchet, the leading provider of data analytics for the live streaming and gaming ecosystem and wholly-owned subsidiary of GameSquare Holdings (NASDAQ:GAME), ("GameSquare", or the "Company"), has released its Q2 2025 Live Streaming Trends Report. The report reveals key insights into the evolution of the global live streaming market across gaming, esports, and entertainment.Access to the report is available at: https://www.streamhatchet.com/reports/q2-2025-live-streaming-trends"The Q2 2025 report from Stream Hatchet underscores the continued growth of live streaming as a dominant force in media consumption," said Justin Kenna, CEO of GameSquare. "These insights highlight how audiences are shifting toward interactive, creator-led content experiences that offer greater engagement than traditional formats."Key Insights from Stream Hatchet's 2025 Q2 Report:9.1 billion hours watched in 2025 Q2, reflecting the highest quarterly level since 2021Live streaming viewership continues to grow, up 5% year-on-year, surpassing the 9 billion mark for the first time since 2021YouTube Gaming recorded its highest ever quarterly viewership at 2.2 billion hours watchedTwitch's market share continues to decline, down 4.6% in 2025 Q2 to 54%YouTube Gaming holds onto just under a quarter of the market shareKick continues to grow, with their market share up 5.5% to almost 11% of the streaming marketDespite 37% fewer tournaments compared to 2024 Q2, esports tournaments recorded a 6% increase in viewership to 729 million hours watchedViewership was evenly split between co-streaming channels and official esports channels, highlighting audiences growing preference for creator-driven contentFor more information on Stream Hatchet and insight into the esports and streaming markets, please visit their website at www.streamhatchet.com.About GameSquare Holdings, Inc.GameSquare (NASDAQ: GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Clan, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. Complementing our operating strategy, GameSquare operates a blockchain-native Ethereum treasury management program designed to generate onchain yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.To learn more, visit www.gamesquare.com.About Stream HatchetStream Hatchet delivers real-time, actionable insights into the gaming and live-streaming ecosystem across 16 platforms. From performance benchmarking to campaign ROI and influencer intelligence, Stream Hatchet empowers game publishers, brands, agencies, and tournament organizers with the industry's most granular data and reporting tools.For more information visit www.streamhatchet.com .Forward-Looking InformationThis news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's future performance, revenue, growth and profitability; and the performance of the live streaming market . These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's ability to grow their business and being able to execute on their business plans, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.Corporate ContactLou Schwartz, PresidentPhone: (216) 464-6400Email: [email protected]Investor RelationsAndrew BergerPhone: (216) 464-6400Email: [email protected]Media RelationsChelsey Northern / The UntoldPhone: (254) 855-4028Email: [email protected]SOURCE: GameSquare Holdings, Inc.

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