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Gaming App Growth Rebounds, Fueled By AI, Hybrid Monetization And New UA Strategies

1. Global gaming app installs rose 4% YoY in 2024, signaling industry resilience. 2. Despite a slight dip in sessions, retention improvements are crucial for 2025.

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FAQ

Why Bullish?

The 4% increase in installs signifies growing consumer interest, which historically positively influences related stocks during growth periods.

How important is it?

The report highlights key trends in gaming, which could impact APP's strategic positioning and growth in a recovering market.

Why Short Term?

Immediate market movements will reflect the report's findings as companies look to capitalize on sustained growth.

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ATVIEATTWO
SAN FRANCISCO--(BUSINESS WIRE)--Leading measurement and analytics company Adjust today released its annual Gaming App Insights 2025 report, showing a resilient gaming industry on the other side of a challenging 2023. Global gaming app installs increased by 4% YoY in 2024, but sessions dipped slightly (-0.6%) – making 2025 a moment to maintain momentum while improving core metrics like retention and user stickiness. “After a period of market volatility, mobile gaming is back on a growth trajecto.

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