1. Gannett, Inc. is rebranding as USA TODAY Co., Inc. effective November 18. 2. The ticker symbol will change to TDAY on the NYSE. 3. A new editorial initiative, USA 250, honors America's 250th birthday. 4. The rebrand aims to unify Gannett's image around the USA TODAY name. 5. Enhanced digital strategy to empower local and national communities emphasized.
Rebranding under a recognized name could enhance market perception and visibility. Historical cases show name changes often benefit companies by aligning with strong brand identities.
The significance of a name change can lead to increased investor interest and media coverage, driving stock price potentially upward. The branding effort reinforces national identity, aligning with market interests.
Immediate attention expected due to name and ticker changes. Market reactions usually occur quickly following such announcements.
Company rebranding, new corporate name, and ticker symbol embrace the legacy and future of the Company as a trusted national media organization
Gannett Co., Inc. ("Gannett", "we", "us", "our" or "the Company") (NYSE:GCI), one of the nation's largest news publishers, today announced it will be changing its name to USA TODAY Co., Inc., effective November 18, adopting the name of its most recognized masthead, USA TODAY. The new corporate identity and name change leverages the power of the newspaper that brought America together by promoting understanding and fostering unity with a focus on being the trusted digital platform that connects audiences across the country. The Company's common stock will begin trading under the ticker symbol TDAY on the New York Stock Exchange (NYSE) as of November 18.
This announcement coincides with the launch of USA TODAY's editorial initiative, USA 250, which honors the 250th birthday of America by creating content that recognizes the country's past, while celebrating its future, and exploring the beauty of our nation.
"As we celebrate the 250th anniversary of our nation, we also honor the legacy of the newspaper that has focused on uniting America as we evolve to be the platform that powers its voice," said Mike Reed, Chief Executive Officer & Chairman of the Company. "We are changing our name and rebranding to embrace our most notable masthead – which is committed to delivering fact-based news, unbiased coverage and essential content that meets audiences in the center. Our focus on empowering and enriching communities at a local and national level as a growth-focused media and digital marketing solutions business is what unites our company in service to our nationwide USA TODAY Network."
Since its introduction in 1982, USA TODAY has been a cornerstone of the national media landscape. The brand serves as the foundation for the USA TODAY Network which is comprised of more than 200 news publications across the nation including The Des Moines Register in Des Moines, Iowa, The Tennessean in Nashville, Tennessee, The Florida Times-Union in Jacksonville, Florida and the Detroit Free Press in Detroit, Michigan among others. The USA TODAY Network portfolio offers unique content sharing capabilities with renowned journalists and content experts across local markets connecting these publications with the national brand and vice versa.
The Company rebrand incorporates a refreshed corporate visual identity that aligns with the mission of providing trusted news, essential content, and compelling storytelling across the nation in a digital era. The logo pays homage to USA TODAY's blue point iconography with a modern twist, to unite the media portfolio and corporate brand. The typeface incorporates Adobe® Caslon Pro, a timeless serif that has been part of American publishing since the earliest presses. Futura PT adds a modern sensibility, ushering in a new era for the business.
Rooted in its founding as "America's Newspaper," the Company is a diversified media organization empowering and enriching communities across the country. The company portfolio includes LocaliQ, a brand that supports small and medium-sized businesses with innovative digital marketing products and solutions as well as USA TODAY NETWORK Ventures, which produces live events including the Hot Chocolate Run series, RAGBRAI, and the USA TODAY High School Sports Awards.
ABOUT GANNETT
Gannett Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions.
Cautionary Note Regarding Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of 1934, as amended, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995, that relate to our current expectations and views of future events, which may include but not be limited to all statements other than statements of historical facts contained in this press release, including statements relating to the rebranding initiative, the corporate name change, the change in ticker symbol and our beliefs, intentions, estimates or strategies regarding the future, which may not be realized. In some cases, you can identify forward-looking statements by terms such as "believe," "focus," "may," "estimate," "intend," "should," "expect," "predict," "could," "will," "future" or the negative of these terms or other similar expressions that are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Forward-looking statements are based largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives and financial needs. These forward-looking statements involve known and unknown risks, uncertainties, contingencies, changes in circumstances that are difficult to predict and other important factors that may cause our actual results, performance, or achievements to be materially and/or significantly different from any future results, performance or achievements expressed or implied by the forward-looking statement. For a discussion of some of the risks and important factors that could cause actual results to differ materially from our expectations, see the risks and other factors detailed in "Item 1A - Risk Factors" in Gannett's 2024 Annual Report on Form 10-K and Gannett's quarterly reports on Form 10-Q and Gannett's other filings with the SEC, in each case as such factors may be updated from time to time. Any forward-looking statements contained in this press release speak only as of the date hereof and accordingly undue reliance should not be placed on such statements. Gannett disclaims any obligation or undertaking to update or revise any forward-looking statements contained in this press release, whether as a result of new information, future events or otherwise, other than to the extent required by applicable law.
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MEDIA CONTACT
Lark-Marie Antón
Chief Communications Officer
lark@usatodayco.com