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Gannett | USA TODAY Network and Perplexity Announce Strategic AI Content Licensing Agreement

1. Gannett partners with Perplexity to license USA TODAY content for AI use. 2. This strategic deal enhances Gannett's role in the AI and media landscape.

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Why Bullish?

This partnership positions Gannett to increase revenue streams in the growing AI sector. Historical examples show similar moves have boosted stock valuations for media companies.

How important is it?

The deal indicates Gannett's commitment to future-proofing its business model, which is crucial for investor confidence.

Why Long Term?

As AI utilization in media expands, sustaining growth and revenue is expected over time. Past partnerships have led to lasting market traction for content licenses.

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NEW YORK, NY--(BUSINESS WIRE)--Gannett Co., Inc. (NYSE:GCI) today announced a strategic deal with Perplexity, the AI-powered answer engine, to license content from USA TODAY and the USA TODAY Network of over 200 local publications across the country. As part of this agreement, Gannett joins the Perplexity Publisher Program as one of the largest U.S.-based media partners. Gannett's premium content and trusted journalism from USA TODAY and top-tier local USA TODAY Network publications will be int.

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